Page 5 of branding

A snippet from the digital film (Image Credits: You Tube)

Abbott India launches campaign ‘Chakkar ko Check Kar’ featuring Ayushmann Khurrana

Reportedly, Abbott kickstarted the campaign through a digital film

July 9, 2024 19:00 IST

A snippet from the report. (Image Credits: EGROW)

Indian online gaming sector clocked 97.56% CAGR increase in job sector for 2018-23, reveals EGROW and Primus Partners Report

Indian online gaming sector will contribute 68% to the AVGC industry by 2026

July 9, 2024 17:10 IST

Mira Kapoor in Perfectly Average’s jewellery (Image Credits: Perfectly Average)

Perfectly Average onboards Mira Kapoor as its brand ambassador

The brand looks forward to inspiring women everywhere to adorn themselves with confidence and grace

July 9, 2024 16:20 IST

37% participants believe that influencer recommendations are never genuine. (Image:Freepik)

53% consumers have no trust in influencer content at all, reveals iCubeWire survey

The survey also revealed that 37% participants believe that influencer recommendations are never genuine

July 9, 2024 13:50 IST

Havas Media Network India is a media conglomerate that operates within a global framework – Mx (Image: Havas Media Network)

Havas Media Network India secures integrated media mandate for Muthoot FinCorp

Havas Media’s Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground…

July 9, 2024 10:15 IST

A snippet from the report. (Image: Mavericks)

40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

34% of respondents find long-form writing more credible and engaging than any other format

July 8, 2024 18:25 IST

Live Linen offers a collection of linen apparel for men and women (Image: Live Linen)

Live Linen expands offerings with new bed linen collection

The collection includes Duvet cover sets, linen bed sheets, and hand-quilted quilts

July 8, 2024 14:45 IST

Bharadwaj brings along 17 years of experience in the advertising industry. (Image: Dentsu Creative India)

Dentsu Creative India onboards Abhijat Bharadwaj as chief creative officer of Dentsu Creative Isobar

Reportedly, Bharadwaj will co-report to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, president, Dentsu Creative Isobar

July 8, 2024 12:55 IST

Previous to this appointment, Siddartha Gupta has served as Mercer Mettl’s Chief Executive Officer. (Image: Mercer)

Mercer promotes Siddartha Gupta as its India president

From what is understood, Gupta will report to Sanjay Kedia, CEO India, Marsh Mclennan, Mercer’s parent company

July 8, 2024 12:00 IST

Media.Monks appoints Atif Rahman as head of client relationships

Reportedly, Rahman’s new role includes driving client business for the company

July 8, 2024 11:05 IST

Reportedly, there has been tension in the executive suites (Image: Reuters)

Paramount and Skydance agree to merge, ending Redstone era

Shari Redstone, Paramount’s non-executive chair, will sell the family’s controlling stake in the company in a complex transaction that will…

July 8, 2024 10:15 IST

On a roll

Why Prime Video wants to offer a bouquet of anime programming to Indian viewers

July 8, 2024 09:10 IST

"Workdays are always busy, filled with constant activities, discussions, and meetings. I typically finish my workday around 6:30 -6:45 pm," Chauhan said (Image: PR Handout)

After hours with Schauna Chauhan, CEO, Parle Agro

For nearly four decades, Parle Agro has formed enduring partnerships with fruit farmers and processors in India

July 8, 2024 08:55 IST

From clicks to conversions

How YouTube Premium must tailor its pitch for India

July 8, 2024 08:30 IST

As per the legal documents to which BrandWagon has access, on April 24, 2024, the Delhi High Court ruled that Jindal Steel’s ‘The Steel of India’' campaign draws similarity to the same one on air (Image: PR Handout)

Brand versus agency = campaign; And the credit goes to… Premium Story

The 15% commission revenue model has been replaced with the retainer model in the case of agencies

July 8, 2024 08:00 IST

DaMENSCH join hands with Vicky Kaushal for ad campaign

The video begins with upbeat music that is reportedly inspired by RD Burman

July 5, 2024 17:00 IST

Stayfree unveils digital campaign highlighting period nights and days

Reportedly, the campaign will be seen across Youtube, Meta and leading OTT channels

July 5, 2024 14:00 IST

Buffalo Soldiers launches ‘butterflAI’, an influencer management platform

From what is understood, one of the features of butterflAI includes fraud detection

July 5, 2024 12:20 IST

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