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Netcore Cloud’s Mahesh Narayanan on AI, customer experience and E-commerce challenges Premium Story

Netcore Cloud’s revenue from operation rose 7.53% to Rs 702.98 crore in FY23 from Rs 653.82 crore in FY22, as…

July 16, 2024 08:00 IST

Traditionally held over two weeks in late June and early July, Wimbledon is known for its strict dress code, requiring players to wear predominantly white clothing

Wimbledon’s sponsorship 2024: Beverage dominance and strategic alliances

Since its founding in 1877, Wimbledon has maintained crucial relationships with brands that provide essential services

Updated: July 15, 2024 17:48 IST

Yes, special editions are not a new idea but there has been a flurry these past two months. (Image Credits: Freepik)

Limited edition, unlimited appeal

Here’s why Vespa India put dragon decals on a new scooter

July 15, 2024 08:35 IST

I love to spend time in the outdoors when not working. (Image Credits: GatewAI)

Chai pe Charcha with BrandWagon Premium Story

Weekends are slow paced with some digital detox. I spend my time catching up and meeting friends, making meaningful conversations

July 14, 2024 17:45 IST

The next level of customer insights is achieved with the assistance of AI, which serves as the intelligent engine driving this information. (Image Credits: Freepik)

The Future of Retail: Big Data and AI in Mobile App Marketing

The riches of data created by mobile app utilisation present a treasure trove of experiences for retailers

July 14, 2024 09:35 IST

LT Foods Ltd is a global FMCG company in the consumer food space (Image: Freepik)

LT Foods inaugurates rice facility in Harlow, UK

With this new facility, LT Foods is expected to meet the demand for premium rice and rice-based food products

July 12, 2024 14:30 IST

Devendra Meel hails from Sikar, Rajasthan. (Image Credits: Zepto)

Zepto assigns Devendra Meel the role of Chief Business Officer

Prior to his stint at Zepto, he was a part of Zomato and Jio

July 12, 2024 13:30 IST

A snippet from one of the ads. (Image Credits: You Tube)

Cheil X launches communication campaign for MG Hector

The films are part of a communication mix that also includes print, digital and social media campaigns

July 12, 2024 12:30 IST

Sourav Ganguly with Akhilesh Reddy. (Image Credits: RPPL)

Sourav Ganguly becomes the owner of Kolkata Royal Tigers Racing Team ahead of the Indian Racing Festival

From what is understood, there are eight city based teams participating this season in the event scheduled in August to…

July 11, 2024 19:00 IST

A snippet from the ad. (Image Credits: Magicrete)

Magicrete rolls out new ad campaign featuring Sumeet Vyas

Reportedly, the advertisement video is now live on YouTube, Meta, and various OTT platforms

July 11, 2024 17:45 IST

New Relic is a web tracking and analytics company based in San Francisco. (Image Credits: New Relic)

New Relic rolls out AI-Driven Digital Experience Monitoring Solution

Reportedly, some of the main characteristics of New Relic DEM are insights at reasonable costs, a comprehensive list of mobile…

July 11, 2024 16:15 IST

The company states that India has become Canva's fifth-largest market, with significant growth observed in 2023

Canva unveils ‘Dil Se, Design Tak’ brand campaign aiming for Indian market

According to the company, this campaign is part of its effort to reach and educate various segments of Indian users.

July 11, 2024 14:00 IST

“Our aim at Nef's Finds is to redefine fashion norms while creating a more sustainable and exclusive experience,” Neferati Joshi, founder and CEO, Nef’s Finds, commented (Image: PR Handout)

SW Networks bags the media mandate for Nef’s Finds

From what it’s understood, the media mandate was awarded after a multi-agency pitch

July 11, 2024 11:00 IST

Patanjali Dant Kanti unveils Dant Kanti Fresh Active Gel with Tiger Shroff and Tamannaah Bhatia

The campaign ‘FullFull Fresh’ aims to influence youth to adopt better oral care habits

July 10, 2024 15:30 IST

Vidyut Tech rebrands to Vidyut, new logo and expansion of services follow

From what is understood, the company has also unveiled its new tagline, ‘EV now on your terms’

July 10, 2024 14:30 IST

Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2. Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5).

Tanishq tops YouGov Recommend Rankings 2024 in India

Jewellery brand leads with a score of 90.2, Amazon and Emirates Airlines follow in second and third places respectively

July 10, 2024 12:30 IST

“We're looking forward to partnering with Pepper Content on this content transformation journey,” Nidhi Gupta, chief marketing officer, French Essence, said (Image: PR Handout)

Pepper Content secures French Essence’s digital mandate

The strategic collaboration will focus on creating content for French Essence that fosters brand love and loyalty

July 10, 2024 11:35 IST

On the spot with Ramya Chatterjee, Chief of Solitaire Brand Business; director & CEO, Prointek Global

Celebrating competition enhanced brand image

July 10, 2024 09:00 IST

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Rivalries showcase best in sport, not churlishness

Sports6 hr ago

India-Pakistan cricket rivalry overshadowed by geopolitical tensions and political influence. India refuses Asia Cup trophy from Pakistan due to terror attacks and social media posts. In contrast, Ryder Cup maintains intense rivalry on golf course and discourages abusive behavior. Upcoming women’s World Cup game sparks debate on mixing politics and sports.

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