Page 3 of branding

As companies expand into new markets, especially internationally, rebranding can be crucial to ensure cultural relevance and market appeal

The market size of women’s innerwear across India in the year 2020 was approximately Rs 32,164 crore and was estimated…

The updated logo features a forward-moving arrow within a square and incorporates the letter ‘E’ to signify Expression, Innovation, and…

By 2025, the total addressable D2C market is forecast to grow almost threefold and reach $100 billion, with fashion and…

AI has emerged as an important tool for personal branding, offering a wide arena of tools for drawing content based…

Brands with complex customer experiences potentially lose around $780 billion in unrealised revenue each year

The brand has achieved an annual revenue rate of Rs 100 crore.

The shift towards purpose-driven branding is driven by a growing demand from consumers for companies to align with their values.

Luxury market’s total revenue, expected to increase from $100.50 billion to $166.30 billion, underscores a broad expansion across all segments

Reportedly, the brand’s move aligns with parent company Bagzone Lifestyle Pvt. Ltd.’s growth plans.

INNISFREE’s product portfolio in India includes popular items such as the Green Tea Seed Hyaluronic Serum and the Super Volcanic…

The programme will feature traditional Olympic sports as well as newer additions like skateboarding, sport climbing, surfing, and breaking (breakdancing)