Page 2 of branding

Lenskart prepares for $10 billion IPO, targets $1 billion in funds – Here’s what you need to know before May 2025

Lenskart plans a $10 billion IPO aiming to raise $1 billion and expand globally. Get insights into their growth strategy,…

Updated: February 17, 2025 15:51 IST

basmati rice, international market, private sector, branding, market presence, competition, profitability

Exploring the role of branding in enhancing the global appeal of Indian basmati rice

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now become…

February 17, 2025 12:55 IST

Emami’s gross margins improved by 150 basis points to 70.3%, while EBITDA grew by 8% to Rs 339 crore, translating to a margin of 32.3%, an improvement of 70 basis points.

Emami’s Q3FY25 results: Domestic business soars 9%, PAT up 8%

Emami Ltd reports 9% growth in core domestic business for Q3FY25, with revenue at Rs 1,049 crore and EBITDA rising…

Updated: January 27, 2025 18:49 IST

Benetton faces major crisis amid store closures and leadership disputes

Benetton, the Italian clothing brand founded in 1965, is closing over 400 stores globally amid financial struggles and leadership disputes.…

Updated: January 24, 2025 15:01 IST

Bumble’s leadership sees a twist as Lidiane Jones exits and founder Whitney Wolfe Herd steps back in to reshape the app’s future.

What went wrong at Bumble? Lidiane Jones out, Whitney Wolfe Herd back in

Jones scrapped Bumble’s signature feature, which allowed only women to initiate the first message, and opened the option for men…

January 18, 2025 10:30 IST

Unlike premium-priced men’s grooming products, Fair and Handsome has been able to reach a wider, mass-market audience, making this pricing strategy a key strength.

Goodbye, Fair Boy! Emami’s ‘Smart’ rebranding and the road ahead Premium Story

With its new identity, Smart and Handsome aims to carve out a larger share of the booming male grooming market,…

January 14, 2025 08:00 IST

Weis highlighted ZEISS’s 178 years of expertise in optics as a key differentiator in the competitive smartphone market.

Lens on innovation! ZEISS and Vivo’s partnership in motion

Marisa Weis talks to Shailja Tiwari about navigating pandemic hurdles, co-engineering innovations, and what’s next for ZEISS and Vivo.

Updated: January 13, 2025 12:08 IST

“If customers were satisfied with X from Max Life Insurance, they should expect 2X from Axis Max Life Insurance,” Tripathy remarked.

Max Life gets Axis-ed: Rebrand aims to double impact in insurance market

In a conversation with BrandWagon Online, Prashant Tripathy, Managing Director, Axis Max Life Insurance, insists that the rebranding was his…

Updated: January 3, 2025 17:07 IST

The turning point came about seven to eight years ago when Premji Invest (PI Group) made its initial investment in our company.

HRI’s Dheeraj Arora on pulling the market for Vasmol, Streax, and Streax Professionals Premium Story

HRI’s revenue from operations rose 11.11% to Rs 742.92 crore in FY24 from Rs 668.60 crore in FY23, as per…

December 3, 2024 08:00 IST

Misplaced creativity: In order to push boundaries to stand out, brands often send confusing messages

At first glance, there is nothing wrong in all these for a brand which is seeking to reinvent and reimagine…

December 2, 2024 04:30 IST

Is scarcity marketing losing its power? Why consumers are saying ‘No’ to limited-time offers Premium Story

Think of the adrenaline rush of Black Friday, the fleeting allure of limited-edition sneakers, or the ticking countdown on an…

November 28, 2024 08:00 IST

Jaguar’s dramatic leap: Racing into the future or just spinning its wheels? Premium Story

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging sales.

November 26, 2024 08:00 IST

Global brands fail to capture $3.5 trillion in value over two decades, according to Interbrand's latest report.

How the top 100 global brands lost $3.5 trillion: short-term gains, long-term losses, reveals Interbrand

Interbrand’s 25-year analysis shows that while performance marketing tactics yield short-term gains, insufficient investment in long-term brand-building has cost top…

October 10, 2024 12:54 IST

No other country grows and consumes as many spices as India. It is one of the largest producers of spices with about 75 varieties out of the 109 listed by the International Organisation for Standardisation

Spice route! India’s evolving spice industry and global ambitions Premium Story

The Indian spice industry is transforming as it shifts from traditional loose spices to modern packaged products. This evolution not…

October 4, 2024 08:00 IST

Reliance consumer products to ramp up brand presence in FMCG sector

Reliance steps on the gas in FMCG

September 23, 2024 10:33 IST

As much as social media is a boon to our online presence, malicious activities need just a few seconds to destroy it

Fake social media handle threats to brand reputation

Social media accounts are an integral part of a brand’s online presence

September 22, 2024 09:45 IST

Honasa Consumer Ltd., the parent company of brands including Mamaearth, The Derma Co., BBlunt, Dr. Sheth's, Aqualogica, and Staze, has been expanding rapidly.

Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story

Mamaearth aims to blends traditional ingredients with modern innovation to strengthen its position in the competitive Indian beauty market

Updated: September 17, 2024 08:43 IST

The announcement was made in the presence of Ajay Kumar Choudhary, non-executive chairman and independent director of NPCI.

RBI executive director announces Bharat Connect as new identity for BBPS at Global Fintech Fest 2024

Bharat Connect, developed by NPCI Bharat BillPay Limited (NBBL), represents a broader vision beyond a mere bill payment system.

Updated: August 30, 2024 14:55 IST

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‘It took ages to forget the trauma’: AR Rahman on coping with his father’s death at 9

Life30 min ago

AR Rahman, an acclaimed Indian musician, has achieved great success with multiple awards, including two Oscars and two Grammys. In a heartfelt interview, he revealed his childhood in Chennai, his father’s musical influence, and the impact of losing both parents at a young age.

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