branding

What is Nike’s ‘Why Do It’ campaign? An attempt to connect to Gen Z or garner eyeballs; branding experts wary

Nike “reintroduced” its iconic ‘Just Do it’ campaign with the words ‘Why Do It’ – Is it really targeting Gen…

September 7, 2025 14:28 IST

ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign.

June 30, 2025 14:49 IST

The company marked the launch with an event at its Mumbai Experience Centre in Powai, attended by Liebherr’s global and India leadership, along with key dealers.

Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

The product range includes fridges, freezers and combination units designed for built-in modular kitchens

Updated: June 27, 2025 21:13 IST

"Earlier, it was all about touchscreens or cute selfie stations. Today, AR, VR, AI, and spatial computing aren’t accessories anymore. They are the experience," Sindhu Biswal, CEO and Founder of Buzzlab, told financialexpress.com.

All eyes on AI: Brands are watching you watch them

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall…

May 30, 2025 10:54 IST

The collaboration follows a series of similar projects in which brands have sought to tap artists’ cultural influence.

The Candy Shop and Lil Uzi Vert tap cultural currency in new brand collab

The Candy Shop’s design team and Lil Uzi Vert’s creative staff co-developed campaign assets featuring custom textures, saturated color palettes…

Updated: June 8, 2025 15:23 IST

what happens when the founder becomes too big?

When founders become the brand: Is boAt’s success built on Aman Gupta? What happens if he steps back? Premium Story

boAt’s success rides on Aman Gupta’s charisma, but is the brand too dependent on its founder—and what happens if he…

May 13, 2025 09:00 IST

“Krunch is the kind of premium innovation that Indian consumers haven’t seen before. It’s a product that’s hard to make, and it’s expensive to scale, but with Lotte’s backing, we’re able to introduce it.”

“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market

Lotte’s Rs 1,020 crore acquisition of Havmor in 2017 gave the 80-year-old Indian ice cream brand a global edge, enabling…

Updated: May 11, 2025 12:06 IST

SkyJumper follows a vertically integrated model, handling park design, manufacturing, installation, and operations in-house—an approach that helps reduce costs and standardize experience across locations.

SkyJumper bets on trampoline parks as India’s indoor recreation market scales up

With 10 additional parks in the pipeline by the end of 2025, SkyJumper is looking to deepen its footprint in…

Updated: June 27, 2025 17:54 IST

Collections fused AI, sustainability, and culturally rooted storytelling — aligning well with the creative needs of brands navigating consumer shifts, particularly in Gen Z and Tier 2+ markets.

Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

From AI-powered design thinking to sustainability-led collections, recruiters see more than just flair—they see market fit.

Updated: June 5, 2025 14:01 IST

At these events, the company demonstrated how its platform is used to manage traditional and Agile project workflows

Triskell showcases agile project tools amid broader global expansion

The company has announced plans to roll out new platform features in the coming months, including automation tools and software…

Updated: June 28, 2025 23:42 IST

The company operates on a B2B2C model, offering services such as health benefits, emergency funds, and financial tools for blue- and grey-collar workers

How Entitled Solutions is helping big brands like Jubilant and Apollo streamline worker health compliance across India

The service, used by companies such as Jubilant FoodWorks, Rebel Foods, Apollo Pharmacy, Rapido, and Bloom Hotels, enables organizations to…

Updated: June 6, 2025 17:36 IST

A modern, well-furnished Airbnb rental with cozy interiors, showcasing the growing short-term rental market in India

Airbnb gold rush: How short-term rental business is India’s next big asset play

India’s Airbnb boom is turning homes into high-yield assets, with short-term rentals earning up to 5X more than traditional leases.…

March 8, 2025 09:30 IST

astranova-mobility-rebrand-ev-financing-sustainable-transportation

Electrifi Mobility rebrands as Astranova Mobility, expands focus beyond EVs

Astranova Mobility, formerly Electrifi Mobility, expands beyond EV financing to sustainable transportation, targeting $1 billion in asset deployment over five…

March 6, 2025 12:59 IST

Retail tech startup Bizom raises $12 million from Pavestone, IndiaMART, others

Indian shoppers reject Snapdeal, Shopclues as worst value e-commerce brands, reveals YouGov report

Amazon, Flipkart, and Amul lead India’s best value brands in 2025, according to YouGov, while Snapdeal and Shopclues rank among…

March 6, 2025 11:55 IST

Prada is set to make waves in the luxury fashion world with a $1.6 billion move to acquire Versace—will this be a game-changer?

Versace’s future in Prada’s hands? $1.6 billion deal almost sealed

Prada is reportedly closing in on a €1.5 billion ($1.6 billion, Rs 14,000 crores approx.) deal to acquire Versace from…

Updated: March 3, 2025 14:45 IST

After Akind’s lukewarm market response, Mira Kapoor steps into the wellness space with Dhun Wellness, with Shahid Kapoor cheering her on.

Mira Kapoor launches Dhun Wellness after Akind —Shahid Kapoor calls it ‘Magic’

Mira Kapoor launches Dhun Wellness, Shahid Kapoor calls it “magic” and expresses excitement for her new venture.

February 27, 2025 13:15 IST

SuperYou is eyeing categories that have long dominated the Indian market—biscuits, chips, and chocolates.

“We didn’t want to be just another protein supplement brand’’—How Nikunj Biyani started SuperYou with Ranveer Singh

How SuperYou, co-founded by Nikunj Biyani and Ranveer Singh, is changing the way Indians consume protein with convenient, high-protein snacks…

Updated: February 26, 2025 16:02 IST

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Kantara Chapter 1 Box Office Day 2: Rishab Shetty’s starrer enters Rs 100 crore club

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Kantara: Chapter 1, the action-thriller directed by Rishab Shetty, has become a massive hit in just two days, grossing Rs 106.85 crore. The prequel to the 2022 film Kantara, it is one of the fastest to cross the Rs 100 crore mark. Despite competition from Bollywood’s ‘Sunny Sanskari ki Tulsi Kumari’, Kantara: Chapter 1 continues to dominate the box office, with a

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