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    Brand

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    While the Women’s Premier League ad rates are projected to rise by 15–20%, the tournament’s timing, coinciding with the men’s ICC T20 World Cup, may split advertiser attention.
    Women cricketers see surge in endorsements, closing in the gender gap

    According to industry executives, endorsement fees for captain Harmanpreet Kaur and vice-captain Smriti Mandhana could rise by 30–50%, riding on…

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    Starbucks pioneered China’s café culture after entering the market in 1999, but its market share has fallen to 14% in 2024 from 34% in 2019, according to Euromonitor International.
    Starbucks sells 60% of its China business to Boyu Capital amid local coffee war

    Under the terms of the agreement, Boyu, whose founders include the grandson of former Chinese President Jiang Zemin, will own…

    November 4, 2025 16:01 IST
    Parag Milk Foods said the impact of the penalties is limited to the amount levied and does not materially affect its operations.
    Parag Milk Foods fined Rs 6.14 lakh by FSSAI for quality lapses

    A separate order from the regulator’s Lunawada office imposed an additional Rs 5 lakh penalty on similar grounds. Both orders…

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    The move comes soon after Zepto removed its platform fee and began offering free delivery with no minimum order value, following its $450 million fundraise.
    Swiggy’s Instamart, Zepto, Flipkart Minutes waive fees to woo shoppers

    Flipkart’s quick delivery arm, Minutes, is offering zero platform fee, no additional charges, and free delivery starting at Rs 99.

    November 3, 2025 17:38 IST
    On the other hand, the Mercedes-Benz logo, with its iconic three-pointed star representing dominance over land, sea, and air, speaks to the spirit of excellence and innovation.
    After Hours with Harsha Solanki, VP, GM – Asia, Infobip

    A significant part of my work involves spearheading key initiatives in India while closely collaborating with regional leadership teams to…

    November 3, 2025 09:39 IST
    Sharma anticipates measurable impressions will decline gradually but significantly, while weaker cookie and tracker visibility makes retargeting increasingly difficult.
    AI-powered browsing is inevitable but tools such as Atlas have the potential to redefine discoverability

    Atlas promises to summarise web pages, mimic user clicks, and act as an intelligent research assistant, all without users visiting…

    November 3, 2025 09:26 IST
    The success of kabaddi and the heartening response so far to the UKK is a sign of a nation that is becoming more comfortable with itself and its traditions, adds Sridhar.
    Can Ultimate Kho Kho replicate Pro Kabaddi’s mass-market magic?

    The numbers from the first two seasons are promising. In its first two seasons, the league logged a cumulative audience…

    November 3, 2025 09:17 IST
    A deal would give Netflix control over some of the world’s most lucrative entertainment assets, including the Harry Potter and DC Comics franchises.
    Netflix explores bid for Warner Bros. Discovery, joins Paramount Skydance in pursuit

    According to people familiar with the matter, Netflix has hired Moelis & Co., the investment bank that advised Skydance Media…

    October 31, 2025 11:12 IST
    Experts note that while metros and major cities account for upwards of 65% of outdoor ad spending, tier-II markets and beyond have witnessed faster expansion. Spending outside the top cities has witnessed roughly 15% growth annually.
    Festive push fuels 20% surge in outdoor advertising spends

    Technological and creative innovation has been the hallmark of out-of-home (OOH) advertising these festive months, with brands embracing formats such…

    October 31, 2025 09:23 IST
    Lenskart was founded in the same year by Bansal, Amit Chaudhary, Neha Bansal and Sumeet Kapahi, after Bansal identified a gap in India’s fragmented eyewear industry.
    The Lenskart story: After five failures and a Seattle job, Peyush Bansal finally saw it clearly

    A Delhi school student who couldn’t crack the IIT entrance exam, he left for Canada to study engineering, working part-time…

    October 30, 2025 10:04 IST
    Its African subsidiaries have entered into an exclusive distribution agreement with Denmark’s Carlsberg Breweries A/S to market Carlsberg beer across select territories in South Africa.
    Varun Beverages enters Alcobev market, signs Carlsberg pact amid Q3 profit rise

    The company has amended its Memorandum of Association (MoA) to formally include the alcoholic beverages business, marking a strategic shift…

    October 29, 2025 15:52 IST
    B9 Beverages had acquired BTB in 2022 in an all-stock deal.
    Kirin Holdings, Anicut Capital seize control of Bira 91’s Beer Café amid mounting losses

    Bira 91, Beer Café, Kirin Holdings, Anicut Capital, B9 Beverages, Ankur Jain, craft beer India, Beer Café takeover, Bira 91…

    October 29, 2025 13:39 IST
    Programmatic advertising has seen exponential growth in India, particularly outside metros. Smaller cities are witnessing increased adoption of real-time bidding, banner ads, and cost-effective CPMs that give brands greater efficiency in reaching audiences.
    Blogger’s Park: Digital India’s next billion users are coming from Tier 2 and Tier 3 cities

    With more than 850 million internet users and over 700 million smartphone subscribers, businesses are rapidly rethinking their digital strategies.…

    October 29, 2025 10:26 IST
    That duality, between personal and performative, has long been Instagram’s defining paradox.
    Meta’s Reels-first pivot turns the feed into a stage for advertising innovation

    The reason is simple: Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels…

    October 29, 2025 09:53 IST
    Uppercase has received a Red Dot design award and participated in Paris Fashion Week, according to the company.
    ‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

    The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…

    Updated: October 27, 2025 16:37 IST
    A new Rate Structure Committee was constituted in November 2021 to review the framework after its expiry.
    Centre to raise print ad rates by 26% after Bihar Polls

    The last revision came in January 2019, when the ministry approved a 25% increase over the rate card set by…

    October 27, 2025 10:40 IST
    Piyush Pandey’s “Shaan se bolo… Chal Meri Luna” turned a simple phrase into a statement of pride.
    The stuff of legends: A look back at adman Piyush Pandey’s most celebrated work

    His passing last Friday saw an outpouring of grief on social media from people and brands he has worked with.…

    October 27, 2025 09:19 IST
    Considering the kind of perfection that AI offers, will more brands move towards virtual collaborators instead of human ones? Joy Chatterjee, vice- president, sales and marketing head, consumer business unit at Mankind Pharma, doesn’t think so.
    Manforce’s AI ambassador signals a new era for brand engagement in India

    While betting on a virtual influencer might require a leap of faith, advertisers are ready to push the boundaries

    October 24, 2025 09:45 IST
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