Augmented Reality

Indian techie creates AR game for Snap Spectacles

Sign of Doom is a first-person shooter game set in 3D space.

February 17, 2025 00:05 IST

Coca-Cola’s #TakeATasteNow campaign. (Source: Coca-Cola)

Top AR campaigns marketers should learn from in 2025 Premium Story

BrandWagon Online takes a look at some standout AR ad campaigns that marketers must take notes of in 2025.

January 2, 2025 08:00 IST

Brands in industries like retail, entertainment, and tech have particularly leaned into experiential marketing to stand out in a crowded marketplace. (Image: Freepik)

Can experiential marketing foster consumer connections?

That’s experiential marketing—brands bringing their products to life in ways that create memorable, personal moments for consumers. It’s the next…

October 15, 2024 10:39 IST

Brands are now developing AR experiences that allow users to unlock hidden content by scanning products or logos, which fosters a more engaging and memorable interaction. (Image Credits: Freepik)

Augmented Reality + advertising = wonders?

When you search for a makeup item on aggregator platforms such as Nykaa or Myntra, you must have seen an…

August 12, 2024 19:30 IST

Apple’s VisionOS 2: What you need to know about latest Vision Pro update

The developer preview of VisionOS 2 is now available to Apple Developer Program members.

June 11, 2024 23:20 IST

KFC’s new AI Instagram filter gives you a virtual bite out of its burgers — how to use

KFC India announced the arrival of their new Zingers with flavours ranging from spicy to classic to tandoori and beyond.

June 10, 2024 17:33 IST

ar, ar painting, augmented reality painting, canvas, augmented reality art

Code to canvas: Augmented reality meets art in unique storytelling

Scanning a painting with the in.space app brings it alive, turning it into a 3-D experience.

March 17, 2024 02:30 IST

Move over Apple, AjnaLens’ XR headsets set to skill India’s next-gen workforce

The company’s headsets are in use at more than 500 ITIs in the country, helping to train personnel in various…

February 23, 2024 07:00 IST

AR can eradicate the potential for errors stemming from the interpretation of external screens

Augmented Reality’s paradigm shift in surgical procedures – precision, training, and challenges

Experts believe that a paradigm shift in surgical training can emerge through AR

September 9, 2023 11:15 IST

It's believed that metaverse has ushered possibilities in the furniture purchasing process

Exploring virtual showrooms: How metaverse is transforming the furniture buying experience

Through AR technology, virtual showrooms enable clients to visualise furniture goods in living areas

July 22, 2023 14:30 IST

Saint Gobain focuses on AR heads-up and embedded displays for the Indian market

The Indian automotive industry is one of the fastest growing markets globally, which presents a huge opportunity for Saint-Gobain Sekurit…

Updated: June 23, 2023 18:08 IST

The role of Augmented Reality in e-commerce platforms

Experts believe that it is necessary to first understand what AR is all about

February 12, 2023 09:30 IST

How to make India Atmanirbhar in electronics

The key economic mandate for India Inc. over the last few years has been to become “Atmanirbhar” in the business…

Updated: January 9, 2023 16:18 IST

Pokémon Go-maker Niantic says being in the virtual world always not healthy for mind and body | Exclusive

‘Bringing the amazing aspects of the virtual world to the real world will make our daily lives more enjoyable.’

November 16, 2022 17:13 IST

Metaverse seems to be a new tool to enhance learning experience and business models

The Metaverse is the future as networks are unshackled from the past

The Metaverse is the much-needed clarion call that will align all technologies to create the fast, agile networks of the…

August 6, 2022 11:41 IST

5G set to spawn massive job opportunities: Telecom Secretary K Rajaraman

Rajaraman, who was speaking at an event of Telecom Sector Skill Council (TSSC), said that from BharatNet to space communications,…

May 18, 2022 14:58 IST

Mark Zuckerberg teases early look of neural wristband that could control augmented reality glasses some day

The wristband would control augmented reality glasses, allowing users to interact with a virtual world using finger movements.

May 5, 2022 10:16 IST

Apple to launch ‘rOS’ this year? All you need to know about rumoured realityOS

Now, in case you’re wondering what rOS is for, here’s what we know so far.

February 12, 2022 18:37 IST

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Driving a Hyundai up North America’s highest roads

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The Top of the Rockies in the Hyundai Palisade Calligraphy AWD offers a luxurious driving experience with its powerful engine and top-of-the-line features. This spacious SUV is perfect for navigating North America’s highest roads, from the Continental Divide to Independence Pass.

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