Page 169 of Advertising

dentsu Creative India has added 40 new businesses to its kitty in the first quarter of 2022.

Sidharth Rao to step down as CEO of dentsuMB Group India

dentsuMB India will then come under the additional charge of Heeru Dingra, CEO, Isobar India group, supported by business leaders…

Updated: May 25, 2022 12:40 IST

It has been fighting a takeover attempt by its largest shareholder Vin Murria and this week rejected a deal worth 254 million pounds.

Next Fifteen to acquire M&C Saatchi for $390 million

M&C and Next Fifteen said in a joint statement that their deal would help establish a much stronger competitor in…

May 20, 2022 17:22 IST

NFTs are becoming the new playground for brands, and the marketing trend to watch

Why NFT marketplace development will soon be the key for the advertising and marketing industry

NFT marketing will be necessary for the near future to boost sales of NFT collectables, and specialist NFT marketing organisations…

April 24, 2022 17:14 IST

VDO.AI: Video advertising gets more bang for the buck

This bootstrap startup helps customers achieve enhanced brand awareness via superior direct reach, proprietary tech and high-impact creative formats

Updated: April 11, 2022 16:04 IST

Work That Speaks | Ad Reviews | 9 To 15 March 2022

Brands that cut through: Google, Nanhi Kali, Bail Kohlu, Spinny, PhonePe, Instagram, Eveready, Lemme Be, ICICI Lombard, Zebpay, MagicBricks, HomeLane,…

March 16, 2022 09:28 IST

While 2021 began easing up restrictions, purpose continued to remain an essential element in driving communications.

Year Ender 2021: The real power of creativity is in solving problems

Brands moved to purpose and cause driven communications in order to communicate with their consumers

December 16, 2021 07:59 IST

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BCCL IPO: How much profit will Coal India pocket from the 10% stake sale?

Market31 min ago

Coal India’s subsidiary, Bharat Coking Coal (BCCL), will launch its initial public offering on January 9 with a price band of Rs 21-23 per share. The IPO will raise Rs 1,071.11 crore through an offer for sale of 46.57 crore shares. The parent company, Coal India, will offload 10% stake and make a profit of over Rs 600 crore. BCCL is the largest coking coal producer in India.

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