Page 2 of Advertising industry

“We conducted detailed concept testing with our consumers to understand what resonated most with them,” Mishra said (Image: PR Handout)

Ad of the Day: Mamaearth’s ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’

Anuja Mishra, CMO, Honasa Consumer Limited, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

May 22, 2024 19:10 IST

ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation (Image: PR Handout)

34% of ads promoted harmful situations or products: Report

Reportedly, ASCI examined 10,093 complaints and investigated 8,299 advertisements

May 22, 2024 18:30 IST

Google rolls out AI-driven ad products

The company has also shared data on ads creativity and performance at scale with Google AI

May 21, 2024 21:35 IST

“A further exploration of our idea of zoning out from the kit kit surrounding investments. The fourth in the series introduces insurance and sees the idea taking a musical twist,” Misra said (Image: PR Handout)

Ad of the Day: Upstox’s ‘Cut the Kit-Kit’

Vasudha Misra, regional creative officer, Lowe Lintas, talks to BrandWagon Online about the creative process and challenges faced in bringing…

May 20, 2024 18:30 IST

P&G has reduced its spending on Olympics advertising in the United States by 50% over the last several Games (Image: Financial Express)

P&G plans to downplay its corporate name in ads during Paris Olympics

The consumer products maker is instead focusing its marketing at the Games on its individual brands

May 15, 2024 16:45 IST

Rumble has accused Google of maintaining its monopoly by reaching an agreement with Meta's Facebook (Image: Freepik)

Rumble sues Google over digital advertising practices

The suit alleges Google has monopolised the ad stack “by buying companies up and down the chain, concurrently representing both…

May 14, 2024 10:30 IST

“I believe we measure almost 280 billion impressions per day,” Khattar mentioned (Image: PR Handout)

Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Premium Story

ROC filings from Tofler stated that IAS posted an approximately 31.2% increase in revenue from operations from FY22 to FY23

May 3, 2024 08:00 IST

Roblox is hoping its large Gen-Z user base will give it an edge in the competitive ad market (Image: Freepik)

Roblox players to start seeing video ads in its virtual realms

Reportedly, it would give advertisers access to Roblox’s nearly 72 million daily active users

May 1, 2024 19:00 IST

Overall, the international XR sector is expected to have a $183.96 billion worth in 2024 (Image: Freepik)

Unlocking the digital potential: Finding the XR in advertising Premium Story

According to industry estimates, in the case of AR and VR advertising, expenses can span from $5,000 to upwards of…

April 30, 2024 08:00 IST

Reportedly, the company ended the first quarter with 81.6 million "streaming households" (Image: Freepik)

Roku’s warning on ad-supported streaming competition clouds upbeat earnings

Roku has seen more people turn to its platform as major streamers increased prices and economic uncertainty pressured consumer spending

April 26, 2024 10:30 IST

Reportedly, the company reaffirmed its annual growth forecast of one percent to two percent (Image: Freepik)

Interpublic faces muted ad spending amid Middle East conflict

Interpublic reported revenue of $2.18 billion for the first quarter, in line with market expectations according to LSEG data

April 25, 2024 10:45 IST

By contrast, rival WPP said in February it expected flat to one percent growth this year (Image: Financial Express)

Publicis posts 5.3% revenue growth in Q1, beats expectations

Publicis’ investments in data and tech through units have borne fruit in the past quarters

April 11, 2024 14:05 IST

“When it comes to ads safety, a lot can change over the course of a year: the introduction of new technology such as generative AI to novel abuse trends and global conflicts. And the digital advertising space has to be nimble and ready to react,” the report quoted (Image: Freepik)

Google removed 206.5 million advertisements for violating its misrepresentation policy: 2023 Ads Safety Report

According to the report, Google’s safety teams have made use of ML powered by AI to enforce their policies at…

March 28, 2024 14:30 IST

Industry experts opine that there is no denying the fact that gen AI is being used for various purposes

The lost art! Why the advertising industry needs to invest in the art of copywriting Premium Story

In today’s world where generative artificial intelligence has gained a lot of eyeballs, does that leave room for the old…

October 25, 2023 08:10 IST

Why are brands unwilling to pay agencies a pitch fee?

Pitch compensation

October 16, 2023 08:39 IST

Mohan and Venkatasubramanian will report to Mohit Joshi, CEO, Havas Media Group India.

Havas Media Group India elevates Uday Mohan and R. Venkatasubramanian as managing directors

Uday Mohan is promoted as managing director of Havas Media India; R. Venkatasubramanian is elevated to the position of managing…

April 24, 2023 10:57 IST

Goldman Sachs initiates Affle share price coverage, projects 10% upside on strong digital advertising growth

Affle share price has zoomed 45% since the middle of June to now trade at Rs 1,351 per share, but…

August 26, 2022 14:34 IST

Left to right: Govind Agarwal, Sulagna Chanda, Neha Gupta

Havas Worldwide India announces three senior appointments

The company has brought on board Govind Agarwal as vice president – account management, Havas Worldwide Mumbai; Sulagna Chanda as…

August 8, 2022 09:37 IST

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ADB raises India growth forecast sharply to 7.2% for FY26

Business News34 min ago

The Asian Development Bank has upgraded India’s growth outlook for 2025-26 to 7.2%, citing strong performance in the July-September quarter and recent tax cuts. The region’s growth projection has also been raised to 5.1%, with India’s robust domestic consumption being a key factor. The country’s economy continues to lead the way, supported by policy measures and alignment of institutions.

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