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Ghost with a lipstick? Honasa’s new ad campaign takes a quirky turn | Watch here

The films incorporate unexpected scenarios, including a poolside rescue where a woman rushes in not to perform CPR but to…

February 18, 2025 12:52 IST

India’s ad spend has slowed down - but why?

India’s ad spend hits the brakes—Why brands are rethinking every rupee Premium Story

India’s ad market grew by just 9% in 2024, marking its slowest expansion since 2017 (excluding the pandemic-induced slump of…

Updated: February 24, 2025 09:17 IST

Here’s a look at a few Valentine’s Day ad campaigns that have truly stood out this year.

From breakups to third wheels: The most talked-about Valentine’s Day campaigns of 2025

From heartwarming love stories to quirky takes on romance, these ads aim to capture the essence of the season and…

Updated: February 14, 2025 14:54 IST

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of Flags Communications, points out, “It’s not rebellion, it’s just another way of cashing in on the occasion.”

Counter-intuitive advertising: A date with disruption Premium Story

Cadbury 5 Star’s latest campaign turns V-day tropes on their head

February 14, 2025 08:39 IST

There is no change among the top three advertisers of 2024 since the previous year — HUL, Reckitt and RIL continue to reign supreme.

India’s ad market to grow by 11% in 2025 Premium Story

Traditional ad expenditure, which spans TV, print, radio, cinema and outdoor advertising, grew by 6% last year, while digital advertising…

February 13, 2025 08:39 IST

On the Spot with Makani Creatives’ Pavan Punjabi Premium Story

The “Dumb Ways to Die” campaign of Metro Trains Melbourne by far is one of the most successful implementations of…

February 12, 2025 09:27 IST

he campaign reflects the evolving ways in which modern Indian consumers celebrate love, emphasising emotions and meaningful interactions.

Hershey India’s new campaign celebrates love beyond words | Watch now

As part of the initiative, the company has released a series of six short films depicting different ways love is…

February 11, 2025 17:36 IST

The campaign highlights a focus on artistic expression, self-identity, and the emotional connection people share with beauty and music.

MARS Cosmetics unveils new campaign, blending music and beauty for Valentine’s Week

The campaign also introduces a new lip product inspired by different stages of a love story, with shades designed to…

February 10, 2025 11:41 IST

Social media proved to be the most influential medium, with 88% of respondents reporting that social media posts caught their attention the most during the election season

87% Delhiites say political ads don’t decide their vote, they are influenced by…

The survey, which polled 1,465 Delhi residents, also found that political ads have not earned the trust of most citizens.

January 22, 2025 13:56 IST

Proposed Digital Competition Bill likely to hurt MSMEs and startups: Survey

The draft bill, which was released in March this year, with provisions such as restrictions on tailored ad placements and…

December 16, 2024 19:06 IST

Lack of knowledge, budget constraints, regulations key challenges for SMBs in adoption of online ads: Survey

Based on the survey data from 864 respondents across sectors, the report said 49 per cent of respondents reported insufficient…

December 13, 2024 18:07 IST

Tupperware announces bankruptcy: How Tupperware met its end!

“The biggest brand is always at the mercy of the smallest, and that needs to be understood by the big…

September 24, 2024 18:00 IST

inmobi, debt financing, mars growth capital, adtech, startup funding, venture capital, glance, advertising

InMobi raises $100 million debt from MARS Growth Capital

The company said it will deploy capital towards enhancing it artificial intelligence (AI) development and deployment efforts and fund potential…

September 11, 2024 11:27 IST

A snippet from the ad. (Image Credits: YouTube)

Ad of the day: Dhanuka’s ‘India Ka Pranam Har Kisan Ke Naam’

“Meticulous planning was also crucial for coordinating the film’s production and strategic release,” Saxena added.

September 9, 2024 18:22 IST

A snippet from one of the videos of the film series. (Image Credits: YouTube)

Croma releases ‘Past Tech Present’ video campaign for Independence Day

The films showcase four individuals from different parts of India, each dedicated to preserving vintage electronics.

August 19, 2024 17:14 IST

A snippet from the report, (Image Credits: Redseer)

Online ready-to-drink beverage market size grew 52% GMV, reveals Redseer

With an increase by over 80%, retail water and mango-based juices have become the fastest growing categories.

August 9, 2024 15:57 IST

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Highlights: Can Tata Capital IPO deliver listing suprise? GMP picks up again ahead of listing

IPOs worth $20 billion to hit D-Street in 12 months: Citigroup

Market3 hr ago

Citigroup’s Head of Equity Capital Markets foresees a robust IPO pipeline in the next year, with an estimated $20 billion to be raised. India ranks fourth in IPO volumes by 2025, while the US takes the lead globally. The recent success of IPOs by WeWork, Tata Capital, and LG Electronics India indicate a promising primary market.

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