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entertainment, cannes, Cannes Lions International Festival of Creativity, Grand Prix

Beyond the glitz and glam

India’s campaign at Cannes ad fest was a face-saver; but that’s just not good enough.

June 23, 2025 03:00 IST

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400…

June 10, 2025 17:23 IST

ad, brands, IPL, Indian Premier League, cricket, Royal Challengers Bengaluru

IPL’s time-out could lead to a 35% ad revenue wipeout

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands…

May 9, 2025 21:47 IST

XX-XY, which entered the market in 2024, has frequently positioned itself in opposition to Nike.

“Buy Nike? Maybe just don’t do it,” XX-XY Mocks Nike over controversial billboard campaign

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

May 6, 2025 12:26 IST

sunscreen, advertising, ads, Hindustan Unilever, HUL, Bureau of Indian Standards, BIS

Sunscreen ad row brings regulatory gaps to the fore

India’s Rs 2,500 crore sunscreen market faces regulatory scrutiny after a major ad dispute. FMCG firms urge performance-based SPF testing…

May 4, 2025 20:17 IST

The initiative was not tied to a commercial campaign but aimed to deliver a customised customer experience.

YesMadam organises home spa surprise with guitarist, gift hamper for birthday celebration

The campaign attracted engagement on social media platforms.

Updated: July 2, 2025 21:16 IST

HUL, Rohit Jawa, FMCG, demand conditions, Q4FY25, quarter results, volume growth

HUL to modify sunscreen ad campaign after HC hearing

Delhi HC orders HUL to take down Lakme sunscreen ad after Honasa Consumer alleges misleading claims and product mimicry. HUL…

Updated: April 17, 2025 23:32 IST

Mamaearth, Honasa Consumer, HUL, Delhi High Court, lawsuit, advertisement, sunscreen, SPF protection

Mamaearth parent Honasa Consumer sues HUL over Lakme advertisement

Honasa Consumer has sued HIndustan Unilever Ltd over an advertisement for Lakme Sun Expert sunscreen, claiming that it is disparaging…

Updated: April 16, 2025 15:29 IST

digital tax, online ads, gross tax revenue, Rajya Sabha, tax, Trump, tariff

6% digital tax cut not in response to Trump tariff: Finance Minister

Finance Minister Nirmala Sitharaman clarifies that the 6% digital tax cut on online ads is not in response to Trump’s…

March 27, 2025 22:01 IST

The campaign closes with Blinkit’s message: "Iss Eid, khushiyaan baante!"

Fortune Foods and Blinkit unveil Eid campaign celebrating tradition and convenience

Set against the backdrop of Hyderabad, the ad film tells the touching story of Ibrahim and Taufiq Chacha, a beloved…

March 26, 2025 15:00 IST

Additionally, Demand Gen campaigns, when integrated with Search and Performance Max, generated a 10% boost in ROAS and a 12% increase in sales effectiveness.

AI ads are crushing it with 23% more sales: Report

Beyond the 23% increase in sales effectiveness from combining VRC and VVC, the study found that AI-powered YouTube video campaigns…

March 26, 2025 11:52 IST

The execution was flawless—from the humor to the relatability—turning a universal truth into a moment of self-indulgent joy.

On the spot with Rakesh Hinduja, Managing Partner & Co-Founder, Wondrlab Network

By poking fun at the traditional notion of buying gifts for others during the holiday season, Harvey Nichols encouraged customers…

March 26, 2025 08:54 IST

online advertisements, ads, Fair and Reciprocal Plan, industry, equalisation levy, American companies, digital service tax

Centre to abolish 6% equalisation levy on digital ads

India to withdraw 6% equalisation levy on online ads in Finance Bill 2025, signaling a shift in digital tax approach…

March 24, 2025 22:57 IST

Produced by TBWA\Media Arts Lab in Los Angeles, with commercial production by MJZ, the ad integrates product functionality with human experience.

Pedro Pascal’s new Apple ad feels more like a movie than a commercial | Watch here

The film follows Pascal’s character as he navigates the aftermath of a breakup, walking through a cold, desaturated cityscape that…

March 24, 2025 10:17 IST

For this reason, Bachchan is often considered the “firefighter” of Indian advertising, say industry experts.

Why Bachchan remains the advertiser’s safest bet

He paid Rs 120 crore in taxes and became India’s highest tax-paying celebrity for FY 2024-25, surpassing Shah Rukh Khan…

Updated: March 27, 2025 08:11 IST

Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

March 21, 2025 14:16 IST

The campaign will be amplified across digital platforms and social media.

Did EMotorad just get MS Dhoni to pucker up on camera? Watch here

The ad opens with Dhoni making a dramatic entry, mirroring Ranbir Kapoor’s in Animal, complete with the film’s intense background…

March 18, 2025 15:53 IST

Veteran actors Arbaaz Khan and Jackie Shroff also make appearances in the campaign, adding to the entertainment quotient.

Bollywood vs. Cricket! Aamir Khan, Ranbir Kapoor face off with IPL stars in Dream11’s new campaign

The promotional series, directed by filmmaker Nitesh Tiwari, will roll out across television and digital platforms during the IPL season.

March 12, 2025 15:22 IST

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