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‘We stand behind what we did’ American Eagle CEO credits Sydney Sweeney ads for sales turnaround

American Eagle CEO Jay Schottenstein, who personally approved the ads, told the WSJ that he instructed employees not to react…

October 1, 2025 11:26 IST

Digital ads double in first half of 2025, Instagram tops with 63% share: Report

For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.

September 24, 2025 14:59 IST

Zee Entertainment, Laxmi Shetty, Industry, FMCG, Punit Goenka, revenue

Laxmi Shetty replaces Ashish Sehgal as Zee’s ad revenue head

Zee Entertainment has appointed Laxmi Shetty as head of ad revenue for broadcast and digital after Ashish Sehgal’s exit. A…

August 26, 2025 21:01 IST

Indian Banks Ramp Up Ad Spend by 160% in Five Years, Shifting Focus to Full-Funnel Marketing. (Image Source: Twitter)

Indian Banks’ ad spends surge 160% in 5 years

Indian banks are strategically increasing their advertising budgets, with a 160% surge over the past five years. This shift reflects…

August 11, 2025 17:24 IST

Google faces risk of data breach as hackers demand firing of two employees, Austin Larsen and Charles Carmakal: Who are they?

EXPLAINER | Why CCI wants a probe into Google’s adtech business

CCI has ordered a probe into Google’s adtech business over alleged abuse of dominance in online display advertising. Here’s what…

August 10, 2025 18:48 IST

Why 3 seconds of your attention means more to brands than 1,000 views

Think about the last ad you actually watched, not just skimmed past or skipped. Chances are, it was short, punchy,…

August 7, 2025 12:47 IST

Indian advertising business, brands, Digital advertising, IPG Mediabrands India

Indian advertising business set to reach Rs 1,476 billion by 2026: Report

Ad market set to hit Rs 1,476 billion by 2026 with 7.8% growth in 2025. Digital leads with 51% share,…

July 3, 2025 17:14 IST

The sound will initially be introduced in Bengaluru, including in-store coolers at retail locations.

PepsiCo’s 7UP unveils its first sonic logo with debut in India

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the…

June 30, 2025 11:01 IST

entertainment, cannes, Cannes Lions International Festival of Creativity, Grand Prix

Beyond the glitz and glam

India’s campaign at Cannes ad fest was a face-saver; but that’s just not good enough.

June 23, 2025 03:00 IST

As Royal Challengers Bengaluru take on Punjab Kings in the Indian Premier League (IPL) final on Tuesday, broadcaster JioCinema is cashing in on advertiser frenzy

Ad spot rates for IPL final surge by 30%

A 10-second TV ad spot is around Rs 25 lakh, while digital rates are up by 30%-40% to Rs 400…

June 10, 2025 17:23 IST

ad, brands, IPL, Indian Premier League, cricket, Royal Challengers Bengaluru

IPL’s time-out could lead to a 35% ad revenue wipeout

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands…

May 9, 2025 21:47 IST

XX-XY, which entered the market in 2024, has frequently positioned itself in opposition to Nike.

“Buy Nike? Maybe just don’t do it,” XX-XY Mocks Nike over controversial billboard campaign

The ad features a female activist wearing XX-XY apparel, alongside media headlines highlighting several Nike controversies.

May 6, 2025 12:26 IST

sunscreen, advertising, ads, Hindustan Unilever, HUL, Bureau of Indian Standards, BIS

Sunscreen ad row brings regulatory gaps to the fore

India’s Rs 2,500 crore sunscreen market faces regulatory scrutiny after a major ad dispute. FMCG firms urge performance-based SPF testing…

May 4, 2025 20:17 IST

The initiative was not tied to a commercial campaign but aimed to deliver a customised customer experience.

YesMadam organises home spa surprise with guitarist, gift hamper for birthday celebration

The campaign attracted engagement on social media platforms.

Updated: July 2, 2025 21:16 IST

HUL, Rohit Jawa, FMCG, demand conditions, Q4FY25, quarter results, volume growth

HUL to modify sunscreen ad campaign after HC hearing

Delhi HC orders HUL to take down Lakme sunscreen ad after Honasa Consumer alleges misleading claims and product mimicry. HUL…

Updated: April 17, 2025 23:32 IST

Mamaearth, Honasa Consumer, HUL, Delhi High Court, lawsuit, advertisement, sunscreen, SPF protection

Mamaearth parent Honasa Consumer sues HUL over Lakme advertisement

Honasa Consumer has sued HIndustan Unilever Ltd over an advertisement for Lakme Sun Expert sunscreen, claiming that it is disparaging…

Updated: April 16, 2025 15:29 IST

digital tax, online ads, gross tax revenue, Rajya Sabha, tax, Trump, tariff

6% digital tax cut not in response to Trump tariff: Finance Minister

Finance Minister Nirmala Sitharaman clarifies that the 6% digital tax cut on online ads is not in response to Trump’s…

March 27, 2025 22:01 IST

The campaign closes with Blinkit’s message: "Iss Eid, khushiyaan baante!"

Fortune Foods and Blinkit unveil Eid campaign celebrating tradition and convenience

Set against the backdrop of Hyderabad, the ad film tells the touching story of Ibrahim and Taufiq Chacha, a beloved…

March 26, 2025 15:00 IST

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Dharmendra’s family tree explained: Meet the actor’s 6 children, 13 grandchildren, other members of Deol clan

‘Trade is an end for discount brokers, for us, a means to an end’: CJ George

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