Page 3 of Marketing

Inside American Apparel’s fall: Netflix documentary unravels the scandal and a brand that burned bright

In the latest episode of Netflix’s Trainwreck documentary series, titled The Cult of American Apparel, former employees of the company…

July 3, 2025 14:30 IST

The post drew the attention of several public figures, including Twinkle Khanna, Farah Khan, Mira Rajput, Sonam Kapoor, and Neha Dhupia.

LEGO India launches new campaign with Karan Johar following flagship store debut

The campaign emerged on Instagram, where Johar posted about a gifting spree, using the hashtag #FeelingGenerous with a caption “I…

July 1, 2025 14:50 IST

Labubu’s successor is here- Meet Skullpanda, Pop Mart’s new global sensation

Now, a new icon has arrived: Skullpanda, the spiritual successor to Labubu. While Labubu was known for its signature expression,…

Updated: July 1, 2025 11:04 IST

Gen Z breaking up with love apps? No matches for algorithm-driven partners

“The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin…

July 1, 2025 09:37 IST

ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout

ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign.

June 30, 2025 14:49 IST

End of an era? Anna Wintour steps down as Vogue editor after rewriting the rules of media and marketing

Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly, in The Devil Wears…

June 27, 2025 11:14 IST

No booze, still buzz: How India’s drinking culture is changing—bottle by bottle

India’s non-alcoholic beverage sector is projected to more than double to $88 billion by 2027. That’s a staggering 18% compound…

Updated: June 27, 2025 11:54 IST

How Emergency gave birth to Thums Up after forcing out four global giants

The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies…

June 23, 2025 16:22 IST

WhatsApp ads are coming, but can Meta avoid ad fatigue?

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to…

Updated: June 19, 2025 13:52 IST

ITC Classmate’s real homework: Staying relevant in a digital-first India

When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players.

Updated: June 19, 2025 12:20 IST

Shubhranshu Singh joins the board with a dedicated regional focus on India and South Asia, a region seen as critical for the next wave of marketing innovation and talent.

India gets global seat at Effie LIONS Foundation; Shubhranshu Singh joins inaugural board

Tata Motors’ global CMO joins the inaugural board of the Effie LIONS Foundation, representing India and South Asia in the…

June 18, 2025 10:27 IST

The fact that agencies like Godrej Creative Lab and Kinnect are on the board reflects a deeper shift—one where newer or digital-first players are stepping into the spotlight.

FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far

Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the…

June 18, 2025 10:04 IST

‘The era of superstars is over’ Niva Bupa’s Nimish Agrawal on the future of insurance marketing

For years, Indian insurance ads have followed a predictable formula: a celebrity face, a fear-driven message, and a forgettable impact.…

June 16, 2025 14:21 IST

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

June 13, 2025 10:23 IST

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

A key highlight is Apple’s overhaul of App Analytics. Marketers now get sharper visibility into performance across the funnel, from…

June 12, 2025 09:41 IST

As India’s residential segment grows at over 10% CAGR, driven by higher disposable incomes and demand for connected homes, Schneider Electric is doubling down on its focus on innovation, localization and consumer-centric design.

Watt’s up, India? Schneider Electric wants to make your home smarter

Among the new product offerings, the Miluz Zeta range introduces what the company claims is an industry-first: an integrated air…

June 11, 2025 17:00 IST

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How a humble sedan drove past SUVs to top sales charts

Industry2 hr ago

Maruti Suzuki’s Dzire has surpassed SUVs to become India’s bestselling car, selling 153,543 units between January and September 2025. Its success is attributed to its mass appeal and modern features, including dual five-star crash safety ratings. Other top performers in the market include Hyundai’s Creta, Maruti’s Wagon R and Ertiga, and Tata Motors’ Nexon and Punch.

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