Page 2 of Marketing

From burgers and cookies to cold brews and kulfi, brands pitch protein as the magic bullet for satiety, muscle gain…

From Shein to Patanjali, exaggerated green claims are facing global and Indian regulatory heat, with fines, bans, and consumer backlash…

India’s snack aisle is undergoing a makeover as startups push makhana, millet chips, protein wafers and freeze-dried fruits into mainstream…

The event brought together a curated group of Indian digital creators who were flown to Dubai to test the moisturiser’s…

From a single outlet in Church Street, Bengaluru, to 57 locations across 10 cities, SOCIAL is carving a space for…

Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.…

Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT.

The initiative, which has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities, aims…

After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…