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    Page 220 of Marketing

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    Reuters reported on Tuesday that e-commerce leader Alibaba Group Holding Ltd has also been selected.
    JD.com, Yum China among Chinese firms chosen for U.S. audit inspection: Sources

    Their respective accounting firm Deloitte and KPMG have also been informed of the audit work inspection, added the people, declining…

    Updated: August 31, 2022 13:15 IST
    Richi’s core expertise lies in digital and customer experience transformation that developed over a period of time while working closely with Nissan India Motors.
    SanKash names Rijuta Richi as head of marketing and customer experience

    Richi has worked with organisations such as Publicis, WPP Consulting and Google

    August 31, 2022 12:30 IST
    LMC claims to be the world’s first youth-centric, career-success platform
    LaunchMyCareer announces Rahul Dravid as its brand ambassador

    Dravid will feature in LMC’s upcoming 360° campaigns and drive company’s pan-India expansion.

    August 31, 2022 11:41 IST
    WOW Skin Science’s products are available across 45,000 stores in India and over 3,000 Walmart retail stores in the US.
    WOW Skin Science expects a 60% rise in net revenue to Rs 650 crore in FY23

    The company claims to have increased its marketing spend by about 40-50% to Rs 250 crore in FY23

    August 31, 2022 09:58 IST
    Rocketfuel D2C Accelerator X Startup India Initiative at Invest India invites new-age D2C startups across the country to apply for a three-month program
    Shiprocket partners with Invest India the next generation of D2C brands

    Shiprocket will offer Rs one lakh in cash grants to each of the shortlisted startups, in addition to the Rs…

    August 30, 2022 16:59 IST
    Kulkarni joined A.O. Smith in 2015 after serving in several leadership roles with other major manufacturing companies.
    A.O. Smith promotes Parag Kulkarni to senior vice president of the company’s international business

    In his new role, Kulkarni will lead the international business units in Europe, Turkey, and Vietnam, while continuing to serve…

    August 30, 2022 13:52 IST
    Bored Beverages was incorporated in 2020.
    Bored Beverages raises over Rs 2.5 crore in seed round

    The funds raised will be utilised towards the expansion of the team and scaling of sales and marketing operations

    August 30, 2022 11:56 IST
    Walmart argued that the agency is trying to contort a regulation called the Telemarketing Sales Rule that was aimed to go after telemarketers and those who actively help them, of which Walmart is neither.
    Walmart seeks to dismiss lawsuit by FTC over money transfers

    The FTC alleges in its lawsuit that for years, Walmart failed to properly secure the money-transfer services offered at its…

    August 30, 2022 08:32 IST
    Ever since a Slack note by Goyal to Zomato employees made its way to the wider public, he has also been asked if the rebranding could possibly mean he was setting the stage to move away from day-to-day operations.
    Not renaming Zomato, ‘Eternal’ branding only for internal use: Goyal 

    Earlier this month, the company’s shares had soared by over 15% after Zomato’s internal rebranding plan became public

    August 30, 2022 08:03 IST
    EaseMyTrip offers end-to-end travel solutions
    EaseMyTrip and magicpin form a strategic partnership

    The step is taken towards the strong recovery of both the industries, travel and retail shopping

    August 29, 2022 19:19 IST
    Villain Lifestyle is now a part of Mensa Brands.
    Villain announces Hardik Pandya as brand ambassador 

    Pandya joins the brand to promote its range of fragrances

    August 29, 2022 18:27 IST
    Springfit Mattress has already been producing five lakh mattresses annually
    Springfit Mattress announces Kareena Kapoor Khan as its brand ambassador

    The company plans to open 150-200 Springfit Lounge showrooms in the next one year and aims to double its revenue…

    August 29, 2022 14:45 IST
    Prior to joining HomeLane, Nandi was associated with Vedantu as their AVP – product and with Yulu as head of product, where he was leading the product and design charter for the brands.
    HomeLane appoints Aveek Nandi as senior vice president, product and head of customer experience

    As the head of customer experience, Nandi has been entrusted with the goal to ensure that HomeLane consistently delivers a…

    August 29, 2022 14:09 IST
    For the quarter ended June 30, 2022, apparel manufacturer Page Industries, the exclusive licensee of Jockey International, reported a net revenue of Rs 1341.3 crore
    Jockey looks to expand its presence across 20,000 multi-brand outlets by the end of FY23

    The company claims that metropolitan and tier 1 cities account for about 55% of the overall business

    August 29, 2022 10:00 IST
    A substantial part of the overall pet care segment, pet food (estimated at `2,500 crore) is dominated by companies such as Himalaya Wellness and Mars Petcare, a division of Mars Inc., which houses brands like Pedigree, Whiskas, Royal Canin, Sheba and Chappi.
    Pet care market: Not just puppy love

    Challenger brands and differentiated offerings are shaking up the `4,000-cr pet care industry

    Updated: August 29, 2022 17:44 IST
    Umashan Naidoo, head, customer and beauty, Trent (which operates Westside), says that as a retailer, one must establish organic traction by building a community and love for the brand.
    PRIVATE LABELS: The tables are turning

    Private labels in the apparel segment are closing the gap with those in the grocery space in the online world

    August 29, 2022 08:23 IST
    Before the pandemic, Woodland was getting around 10 to 12 per cent of sales from online channels, he added.
    Woodland aims clock Rs 1,200 crore sales in FY23, starts opening new stores

    Aero Club, which owns brands Woods and Woodland, had closed around 50 stores during the Covid pandemic and has now…

    Updated: August 28, 2022 17:22 IST
    By co-opting the tropes of the amateur vernacular, big business can access not just the charm of the low-fi and hand-spun, but its associations with authenticity and sincerity.
    Vernacular branding scores big by aiming low

    In the face of relentless cultural churn, constant competitive disruption and a fragmented media landscape — to say nothing of…

    August 28, 2022 15:38 IST
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