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    1. Business News
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    Page 132 of Advertising

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    According to the company, EatSure plans to create an impact with this campaign in markets such as Chennai and Bengaluru.
    EatSure rolls out its #foodcourtonanapp campaign to promote its offerings

    Through the campaign, the company aims to create a new category of a ‘foodcourt on an app’ by becoming the preferred…

    December 13, 2022 14:36 IST
    Brand campaigns that deserve to be in the spotlight this week.
    Work That Speaks | Ad Reviews | 1 To 12 Dec 2022

    Brands that cut through: Vim, Doritos, realme, iQOO, Nourish, MasterCard, Hamdard, Quaker Oats, Iodex, Gulf Oil, Schwarzkopf, Godrej Yummiez, CEAT…

    December 13, 2022 09:30 IST
    Prior to this role, Saksena was the president of Red Fuse Communications, India, the WPP agency that manages Colgate-Palmolive
    VMLY&R India announces its new CEO, Saurabh Saksena

    As per a company statement, Saksena’s responsibility will comprise driving the integration of the company’s capabilities across India

    December 12, 2022 13:28 IST
    In addition to Mira Kapoor, the campaign also saw participation from content creators such as Dolly Singh, Soha Ali Khan, Riddhima Kapoor, Rohit Saraf, Diipa Khosla
    Schwarzkopf Professional rolls out new brand campaign featuring Mira Kapoor

    The brand campaign film leverages ASMR (autonomous sensory meridian response) to break down and simplify the pronunciation of ‘Schwarzkopf’ for…

    December 12, 2022 11:07 IST
    The film showcases the behind-the-scenes (BTS) moments where the actors are struggling to find the correct pronunciation of the brand.
    iQOO partners with Dentsu Creative India to roll our new brand film

    The film was created in response to a contest run by iQOO on their social media platforms where they asked…

    December 11, 2022 16:18 IST
    The campaign film shows how Bani J started as an actor who had to be fearless as she managed to deal with people on social media
    realme rolls out its #CurveInLife campaign featuring actor Bani J

    The campaign features actress Bani J to promote the idea of embracing curves, it claimed

    December 9, 2022 17:40 IST
    Twitter
    Companies can now decide on ad placement, says Twitter

    The new controls are part of Twitter’s effort to reassure and lure back advertisers that have pulled ads off the…

    December 9, 2022 11:17 IST
    Google ad manager has about 90% share of the U.S. market for ad-serving software, which publishers embed on their websites
    Google ad manager outage costs companies holiday advertising

    The lost revenue for one large news website was thousands of dollars an hour and it was coming during a…

    December 9, 2022 09:48 IST
    The ad film revolves around a father-daughter relationship where a father is struggling to buy a new smartphone for his daughter who needs it to complete her school project
    Home Credit India launches ‘Khushiyon Mein Der Kaisi’ campaign

    It’s a 360-degree campaign which will reach out to consumers in the online and offline world supported by digital AV…

    December 7, 2022 17:57 IST
    Our films capture the moments and fun that couples can unlock when they aren’t hassled by the perils of city driving, Uber India said.
    Uber Rentals and Dentsu Creative roll out #RentalHealthDay campaign for wedding season

    For the campaign, the brand partnered with two couples, Jasmin Bhasin and Aly Goni, and Krishna Mukherjee and Chirag Batliwalla.

    December 7, 2022 12:52 IST
    According to the company, CaratLane solitaires are available at any of the over 160 stores across India
    CaratLane rolls out its #SolidAsASolitaire campaign

    The campaign was launched to promote solitaires for special moments

    December 6, 2022 17:07 IST
    (Image source: Freepik) Since the News Media Bargaining Code took effect, various tech firms including Meta and Alphabet have signed more than 30 deals with media outlets
    Meta to possibly remove news from platform if US Congress’ media bill passes

    The News Media Alliance, a trade group representing newspaper publishers, is urging Congress to add the bill to the defence…

    December 6, 2022 12:44 IST
    The campaign was conceptualised by Leo Burnett and produced by Dharma 2.0.
    Quaker rolls out new campaign for its Quaker Oats Muesli offering

    The campaign includes three films that have been launched to underline the importance of breakfast

    Updated: December 6, 2022 11:48 IST
    Ramanuj Shastry (left), Nisha Singhania (right) and Siddhartha Singh (middle)
    Infectious Advertising unveils Siddhartha Singh as the new managing partner, COO

    According to the company, his primary responsibility will comprise of creating a perfect ecosystem for the seamless delivery of solutions…

    December 6, 2022 10:56 IST
    Robin Hood Army was founded on the principle of enabling every person to give back and the #ExtendedGuestList is a milestone in that journey
    Robin Hood Army partners with Dentsu Creative for its #ExtendedGuestList campaign

    Through the campaign, the company aims to get surplus food from restaurants and communities to serve the less fortunate.

    December 5, 2022 18:40 IST
    (Image: Unsplash) GroupM expects global advertising to grow 5.9% in 2023, behind the IMF’s expectation for global inflation of 6.5% and a downgrade from our 6.4% June estimate
    Indian advertisers expect TV marketing to have increased budgets: GroupM Report

    India’s economic outlook appears to be stronger relative to other markets with the IMF projecting real GDP growth of 6.8%…

    December 5, 2022 17:00 IST
    The campaign video has a football-themed version of the bank’s logo, for viewers to fulfil their financial goals this football season
    Federal Bank jumps into FIFA world with its new football campaign

    The bank has come out with an augmented reality (AR) filter for Instagram as part of the campaign

    December 5, 2022 12:59 IST
    The ad film attempts to show a funny conversation between the two actors and highlights the absurdity of not having the app and paying for several different apps
    Times Prime rolls out its brand campaign featuring Saurabh Shukla, Mihir Ahuja

    Through the campaign, the company aims to target digital natives to drive awareness for its offerings.

    December 5, 2022 10:59 IST
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