Page 130 of Advertising

Cadbury Dairy Milk rolls out its #HeartTheHappiness campaign

The campaign was conceptualised by Ogilvy India

December 27, 2022 09:50 IST

As per the company, this is the sixth year that Ranveer has been associated with the campaign

ICICI Lombard collaborates with ‘Get Some Sun’ featuring Ranveer Singh for its campaign

As part of the campaign, Singh will speak about his travel bucket list across geographies globally and share his experiences.

December 26, 2022 16:55 IST

The ad film shows Virat Kohli and Anushka Sharma enjoy the winter evening and sharing a jacket due to the cold

Shyam Steel rolls out its ‘Hamesha Ke Liye Strong’ campaign featuring Virat Kohli and Anushka Sharma

The 360-degree campaign will be put across digital platforms as well as news, sports, entertainment, and general entertainment channels (GEC)…

December 26, 2022 16:10 IST

The collaboration with KBFC for the current season of the Indian Super League 2021-22 is aimed at building awareness, it said

Delfrez rolls out its #chickendance ISL campaign

The company was the official partner with Kerala Blasters FC earlier this year, it claimed

December 26, 2022 12:01 IST

Australia’s more robust messaging included “chances are you’re about to lose,” and “imagine what you could be buying instead,” according to The Times.

UK government acts to stringent laws against gambling advertisements

Government plans include introducing maximum stakes of between £2 and £5 for online slot machines, as well as a mechanism…

December 25, 2022 15:16 IST

The campaign includes three influencers actress Mrinalini Ravi, singer Yohani, and actor and model Aisha Ahmed.

Platinum Evara rolls out its #VeryRareVeryYou campaign

According to the company, this content is a part of the larger integrated marketing campaign spanning print, out-of-home (OOH), digital…

December 25, 2022 10:36 IST

The advertising industry is gearing up for third-party cookie deprecation in 2024 with new ways of data gathering and targeting. (Image source: Freepik)

Top 5 ad tech trends to watch for in 2023

The changing ad tech landscape comprising of new data privacy norms has made brands rethink their programmatic campaigns and monetisation…

December 25, 2022 09:30 IST

With investors pumping in billions of dollars and customers becoming more discerning, these companies are looking for every advantage they can get, Sahil Chopra, founder and CEO, iCubesWire, said.

A shift away from TV advertising for e-commerce start-ups

TV advertising is becoming less effective as more and more people in India are turning to the internet to shop.

December 24, 2022 17:04 IST

ZEEL marked its re-entry by unveiling a film featuring Shah Rukh Khan

ZEE rolls out #HarBallBawaal campaign featuring Shah Rukh Khan

The campaign film is produced by tiqui-taka and its founder Jigar Fernandes, who was also the director of the film.

December 23, 2022 18:14 IST

The film is based on the central theme of how a farmer’s relentless hard work and dedication

Godrej Group launches #BharatKaKisan campaign for National Farmer’s Day

The campaign was conceptualised and executed by The Godrej Group’s brand and communications team along with Creativeland Asia.

December 23, 2022 13:05 IST

The campaign was conceptualised and produced by OWLED Media Inc.

Multipl rolls out its ‘EMI wala tag’ campaign

The advertisements show how Multipl is smarter with the globally new model of spending that it has launched, that is…

Updated: December 23, 2022 12:41 IST

The EU court said it is now up to the two national courts to decide whether this is indeed the case.

Amazon deemed responsible for fake Christian Louboutin ads

Louboutin brought two cases against Amazon in a Belgian and a Luxembourg court in 2019, saying the company regularly displayed…

December 22, 2022 18:08 IST

The campaign highlights how the delivery partners earn Rs 35,000 every month along with other benefits such as weekly payments and flexible working hours

Shadowfax Technologies rolls out its campaign featuring Aparshakti Khurana

The concept of these digital films has been developed and executed by Mumbai-based digital marketing agency Sparkt.

Updated: December 22, 2022 16:20 IST

The ‘You Up’ campaign follows a young female who is in charge and chooses a variety of first date experiences without worrying about the outcome

Tinder rolls out the ‘You Up’ campaign for dating individuality

The campaign was conceptualised and created by Lowe Lintas and is about putting yourself out there and seeking the kind…

December 22, 2022 15:12 IST

The seniors showed appreciation for the residents with a feast

Columbia Pacific Communities launches its #ReverseTheJoy Christmas campaign

The seniors used their culinary skills to prepare a 12-course menu to mark the 12 days of Christmas for the…

December 21, 2022 18:20 IST

Work That Speaks | Ad Reviews | 13 To 19 Dec 2022

Brands that cut through: Samsonite, Ariel, Google, Cossouq.com, CenturyDoors, HP, Dulux, Cadbury, Van Heusen, Hyundai, Vivo, Monginis, Hyatt, EatSure.

Updated: December 21, 2022 11:12 IST

The campaign will include videos of more people, the company claimed

Budweiser India and Jungle collaborate for a FIFA campaign

The campaign has kickstarted with actors Siddhant Chaturvedi and Masaba Gupta

December 20, 2022 17:59 IST

The digital film shows how Meta facilitates organising tasks for a group

DDB Mudra Group demonstrates the value of social media with latest digital film

The film highlights how Meta’s apps help people and communities to progress

December 20, 2022 16:49 IST

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Indian banks have sanctioned loans worth Rs 34 lakh crore without collateral to 55 crore beneficiaries under the Pradhan Mantri MUDRA Yojana (PMMY). The scheme, launched in 2015, aims to fund the unfunded and has been enhanced to Rs 20 lakh. The government has launched a campaign to address unclaimed assets, including increasing the number of nominees per bank account to four.

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