Page 128 of Advertising

For the campaign films, the company leveraged humour for its message

The campaign includes a series of five short films which capture and acknowledges the veterans’ contributions

The campaign features American swimmer – Michael Phelps, American figure skater – Nathan Chen, and Japanese tennis player – Naomi…

The film has been directed by Lloyd Baptista and produced by Black T Productions

He will be responsible for overall advertising revenues of Disney Star’s television and digital businesses, among others

The top advertisers also saw Hindustan Unilever and Godrej Consumer Products as big players

The campaign is out on multiple channels, such as television commercials, over-the-top (OTT) platforms, print ads, radio ads, out-of-home billboards,…

Through the campaign, the company wants to  promote the use of Prega News test kit

The video showcases the impact of sustainable eating choices, which starts with barren land and ends with a green rainforest.

The campaign will play out on platforms such as Facebook, Instagram and YouTube, besides OTT platforms such as Disney Hotstar

The 360-degree campaign has been leveraged across multiple touch points via television commercials (TVCs), social media, webinars, events, among others.

Brands that cut through: Red Label, Reliance Digital, Kurkure, Cult.fit, Lenskart, Tetra Pak, TTK Prestige, Huggies, SBI General, ConfirmTkt, Bandhan…

The company released three products, EDIT (Everyday Interesting Taste), GOLD and Performance

The campaign will be carried out across TV, print, out-of-home (OOH), cable TV, ground activation, and various digital initiatives.

The campaign’s central message is how the company’s offer of a comprehensive suite of protection products

Sapna Arora will report to Rob Gilby, CEO (APAC), and work closely with the leadership as well as teams across…

Through the campaign, the company reiterates Rungta Steel’s message to serve its consumers with an increasing portfolio of products