US President Donald Trump’s oldest daughter Ivanka Trump will shut down her brand’s fine jewellery line, media reports said. According to the President of Ivanka’s brand Abigail Klem, brand has discontinued its line of high-end bracelets, necklaces and rings. Instead, it will focus on more affordable fashion jewellery, CNN reported.
The fine jewellery line, whose website featured black and white portraits of Trump modelling her pieces, encompassed rings, bracelets, pendants, earrings and necklaces. On the high-end is a woven diamond necklace for $19,500, and the lower side, a simple rose gold ring with a price tag of $940.
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Ivanka’s shoes, handbags and clothing lines have become targets for both supporters and detractors of her father, President Trump, in his political rise to the White House, the New York Times reported.
Representatives for Ivanka have said that the overall sales of her products increased 21 per cent in 2016 compared with 2015.
In a statement, Klem said that February this year saw some of the “best performing weeks in the history of the brand.”
Earlier, Ivanka Trump plans to step aside from her executive roles at the Trump Organization and her lifestyle brand, but says she is confident both businesses will continue to ”thrive.”
In a post on her Facebook page Wednesday, Ivanka Trump said she would take a ”formal leave of absence” from her executive positions at the Trump Organization and her lifestyle brand – which offers shoes, clothes and messages of female empowerment.
President-elect Donald Trump said Wednesday that he would put control of his company in the hands of his sons and an executive, put his business assets in a trust and take other steps to isolate himself from his business.
Ivanka Trump said her company will be run by the current president and a board of trustees. For now, she is not taking a role in her father’s administration, but her husband Jared Kushner will serve as a senior advisor.
With Inputs from AP