The MMA announced the launch of its Certified Mobile Marketer Programme: MMA Track in Singapore, its first localized certification course for the Asia Pacific region. This was announced at the launch of the Digital Advertising Alliance by the Media Development Authority in Singapore today.
As mobile marketing and advertising gains traction globally, it is imperative to equip marketers with the skills required to compete on a global level. With the technology evolving rapidly, it is also essential to keep abreast of all the changes in the industry, bearing in mind the personal nature of the mobile device for the consumer.
Open to mobile professionals and individuals involved in mobile campaigns, the programme is designed to educate both individuals and organisations on mobile marketing best practices, privacy issues and guidelines on various methods of marketing to consumers on mobile.
?Singapore is at the centre of the regional mobile ecosystem in Asia, a base for global players as well as a launch pad for innovative start-ups. In addition, with over 6.8 mobile phone subscriptions, the market has proven itself to be an ideal test bed for mobile marketing and advertising campaigns, which can then be rolled out through the region. With a view of Singapore?s position within the region, we?re delighted to launch our first localized Certified Mobile Market Program for Asia Pacific here today, to enable marketing professionals to increase their knowledge and expertise in mobile marketing and advertising,? said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Pte Ltd.
?The Program will cater to all those interested in learning more and pursuing a career in mobile marketing, and is especially relevant to brands and agencies based here running local or multi-market campaigns. The MMA is also currently reviewing Consumer Best Practice Guidelines and plans to roll this out in Singapore. This will provide the recommended set of guidelines to ensure a better experience for wireless subscribers,? he added.
Dr Christopher Chia, Chief Executive Officer of MDA said, ?Just as the proliferation of IDM innovations will help shape the development of our digital advertising sub-sector, the success of the digital advertising industry will also have a significant bearing on the long-term sustainability and vibrancy of our IDM sector.?