After ?Spiderman? and ?Superman? flew into Indian hearts, it?s now the turn of India to take its superheroes abroad.
Percept Picture Company and Toonz Animation, which is releasing ‘Hanuman Returns? on December 28, is striving to achieve just that.
The 2D animated film with 3D effects will have 500 prints and an additional 250 in digital cinemas in three languages – Hindi, Tamil and Telugu.
CEO of Percept Picture Company Preet Bedi said, ?Though there have been so many mythological heroes, none of them are recognised globally. With Hanuman, we want to create a international superhero from India.?
Currently, the animation industry in India is around Rs 100 crore and is expected to grow 40-50% every year.
Percept has tied up with the Future Group, Jump Games, Baskin Robbins, D?dmas and Camlin, among others, for promotional activities.
Pantaloons Retail, which has been merchandising for various movies, has conceptualised about 70-75 products like tiffin boxes and toys based on various characters from Hanuman Returns.
Jump Games will create and provide a movie-based game on the mobile.
Initially, the game can be downloaded at kiosks in theatres across Mumbai and Pune.
Every print of the movie will carry a 10 seconds clip of the game, along with a short code that will enable viewers to download the game. Jump Games has invested about Rs 30 lakh for this project and will be tying up with all major service operators.
Salil Bhargava, CEO, Jump Games, said, ?Our game based on the Japanese character Power Ranger by Disney had one million downloads. For Hanuman, we are expecting more.?