Amazon has set its eyes firmly on India and in a big way. The country found elaborate and specific mention by the company founder and CEO Jeff Bezos during the announcement of Amazon’s second quarter results, underlining the importance the company has assigned to India which offers a charming proposition to e-tailers because of its size and rapidly growing tech-savvy population. The company is introducing several new verticals in the country including Amazon Web Services, Amazon Prime and Amazon Videos. And moreover, it is making all efforts to expand rapidly and consolidate further its position in the country, before the start of the blitzkrieg the entry of Chinese giant Alibaba.com may ensue.
Bezos is very optimistic about India and hopes the country would prove as a proper growth vehicle in future. This is the reason why India was specifically mentioned several times by the e-commerce and cloud computing major during the announcement of the company’s second quarter results. “It’s been a busy few months for Amazon around the world, and particularly in India — where we launched a new AWS Region, introduced Prime with unlimited free shipping, and announced that Prime Video is coming soon, offering Prime members in India exclusive access to Amazon Original Series and Movies — including original content featuring top Indian creators and talent,” Bezos said during the announcement.
Bezos also said that employees of the company were working very hard to make Amazons new initiatives successful. “The team in India is inventing at a torrid pace, and we’re very grateful to our Indian customers for their welcoming response,” he said.
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With the bumper Q2 results, Bezos, who holds about 18% shares of the company, became the third richest man of the world. The company launched Amazon Prime earlier this week and said it would soon feature Indian content including Bollywood and regional movies. The company has also been making big investments in India. Amazon has been making big investments in India. In early June, Amazon CEO Jeff Bezos announced a fresh investment of $3 billion following the online retailer’s $2-billion commitment in 2014. One of the company’s official had said the company placs to India its second largest market after the US.