Amidst the notorious gridlock of Bengaluru’s traffic, Anand Mahindra spotted an unexpected marketing opportunity. His post on X while sharing a picture of Mahindra’s latest launch BE 6 struck quite a chord online. Calling it the “one advantage of the Bengaluru traffic,” he noted that the standstill traffic turns the city’s roads into a “live showroom,” giving onlookers ample time to admire the features of vehicles.
This post came as a creative goodbye to Anand Mahindra’s presence at the Invest Karnataka Summit.
The post caught the attention of many users and comments like “The BE 6 got its grand unveiling at every signal! Your BE 6 spent so much time standing still in Bengaluru traffic, even Google Maps mistook it for a landmark.” were made apparent.
Mahindra in Karnataka
Anand Mahindra has been creating waves in Karnataka with a planned investment of nearly Rs 40,000 crore in the years to come. This move was announced on February 11 as the group’s presence expands across the IT, agriculture, finance, and the hospitality sector in the state.
The Mahindra BE 6
The electric SUV saw launched for purchase on November 26, 2024. With bookings open till February 14, 2025 deliveries are scheduled to begin in mid-March. The BE 6 comes with two battery options—a 59 kWh unit producing 231 PS, and a 79 kWh pack generating 286 PS, both delivering 380 Nm of torque. The larger battery variant offers an impressive range of 682 km and can accelerate from 0 to 100 km/h in just 6.7 seconds. Key features include a dual 12.3-inch touchscreen setup, a 16-speaker Harman Kardon sound system, and Level 2 Advanced Driver Assistance Systems (ADAS).