Tushar and Ravi Mundada, who have been active in the FMCG sector since 2007, faced a major setback when Bisleri filed a lawsuit against them for using a deceptively similar registered trademark. The Bombay High Court subsequently directed investors Namita Thapar and Ritesh Agarwal, who had invested Rs 70 lakh in the business, to halt the brand’s manufacturing and sales. Despite this challenge, the founders remained resilient and bounced back stronger. Namita Thapar, Executive Director of Emcure Pharmaceuticals, recently shared their inspiring journey, revealing that the company is on track to close this year with Rs 12 crore in sales and a 16% EBITDA.

12 cr sales, 16% EBITDA

“A lawsuit that could have destroyed them, but my 2 founders, Ravi & Tushar from Sangli (Aquapeya, Season 4) bounced back!” she wrote on X (formerly Twitter), before adding, “With new packaging that is legally compliant, they will close this year at 12 cr sales & 16% ebidta. 100% offline & 100% bootstrapped.”

She added that Ravi and Tushar understand distribution and that it is their “MOAT”. “They have expanded their distribution from 9000 outlets to 15000,” she went on to say, before adding that their “branded competitor” is in 70 lakh outlets. 

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The two have now launched Bhadang Bites, which is blended puffed rice which comes with a zip-lock packaging and has a shelf life of 6 months. 

“Like Makhana has become a global brand, they feel bhadang is an unorganised market & they can create a global brand for this Maharashtrian delicacy!” a part of her post read. 

Thapar even shared a picture with the cofounders with an idol from Kolhapur’s Mahalaxmi temple. 

‘Execution beats everything,’ says Internet

In response to her post, one social media user said, “That’s such a powerful comeback story. From Sangli to building a brand with global potential—Ravi & Tushar prove that grit, distribution muscle, and belief in your product can turn setbacks into stepping stones. Bhadang going global? I can see it already!”

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“Quite remarkable, Namita!” another said. 

A third posted, “Outstanding success story.”

“Simply copying the Bisleri and Kinley brands’ colour and packaging and playing only the colour distribution game on a regional basis was always risky, but accepting this openly on national TV raised concerns for Bisleri. It’s good that they created the new package design,” a fourth commented. 

A fifth shared, “It is funny that people have never heard of a term called ‘execution beats everything’. How many of you commenting negatively can replicate in any other category and do it right?”