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Bajirao Mastani box office collections: This Ranveer Singh, Deepika Padukone starrer and Shah Rukh Khan's Dilwale release date is December 18 and the clash is bound to hurt one movie – no one is, as yet predicting a no-contest. While on one side is the Ranveer Singh, Deepika Padukone and Priyanka Chopra starrer Bajirao Mastani on the other side is the King of Bollywood Shah Rukh Khan, Kajol, Varun Dhawan and Kriti Sanon starrer Dilwale. However, while most have been claiming that both films, featuring big names will fare well at the box office, we wonder whether releasing Bajirao Mastani a week later would have earned the makers that much extra moolah and on top of that they would not have had to go through the anxiety of going head-to-head with one of the most successful filmstars in Bollywood history. Also in the mix is the fact that Bajirao Mastani is likely to get a lesser number of screens as opposed to Shah Rukh Khan's Dilwale, even though there is a fight going on between Eros International and SRK's Red Chillies Entertainment for screen space. Though the postponement in the release of Bajirao Mastani would mean clashing with yet another giant, Star Wars: The Force Awakens, we list top 5 points why this one-week delay would have just worked better for Bajirao Mastani filmmakers:
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1. Bajirao Mastani box office collections – lesser competition: First of all, it's the obvious reason of facing relatively lesser competition from Star Wars: The Force Awakens (SWTFA) especially considering the fact that while the film does enjoy a massive fan following overseas, within India, there are just a handful of diehard fans who are anxiously awaiting its release. On the other hand, when compare that to Dilwale, the film that features one of the biggest names in Indian cinema, Shah Rukh Khan, whose fan following is quite literally second to none. (Bollywood Hungama)
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2. Bajirao Mastani box office collections – limited wallet share of audience: Another simple reason why both the films (Dilwale and Bajirao Mastani) would fare better is the limited wallet share of the audience films enjoy. In fact, in today's day and age, where watching a film with your family could easily amount to Rs. 1000 per person on a weekend, in any metro/ multiplex, the audience is hard pressed to shell out that extra buck, thus resulting in a conscious decision being made on which film to watch. Now, faced with the options of either watching Shah Rukh Khan who has consistently delivered hits or watching Ranveer and Deepika play out their love story on the big screen, we believe it will be the SRK starrer Dilwale, which is a complete family entertainer, that would take away a major chunk of the audience. (Bollywood Hungama)
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3. Bajirao Mastani box office collections – festive weekend: Film producers are always looking for that festive, extended weekend around which they can time the release of their films so as to maximize footfalls in theatres and ensure better collections. By selecting a date prior to a festival, more often than not, we have seen films post decent yet lower collection figures in the past. For example, a Salman Khan film that releases on or after Eid fares better at the box office to one that releases before the festival. In the case of Bajirao Mastani, pushing the release date to December 25 would have ensured that the film enjoys an extended holiday weekend, coupled with a more or less uninterrupted run till New Year, maximizing not just the collections but also the film's longevity in screens. (Bollywood Hungama)
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4. Bajirao Mastani box office collections: better screen count: Another factor that would have benefitted Bajirao Mastani would be the number of screens the makers would eventually be able to acquire. Let's take for example: A total of 9000 screens across India, from which after deducting those that will be serving regional releases we are left will approximately 6500 screens, from these, Dilwale would obviously retain approx. 4000 screens (a comparatively lower number when compared to SRK's earlier release Happy New Year that was released across 5000+ screens) leaving the remaining 2500 screens for Bajirao Mastani. (Bollywood Hungama)
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5. Bajirao Mastani box office collections – Territorial telated content: Territorial telated content: Last, but, by far not the least, is the film's content. When today, we see films with good content working at the box office and those with a lack of the same being criticised, Bajirao Mastani, that more or less deals with the life of a Maratha warrior seems restricted as compared to Dilwale that caters to a wider audience base. In fact, while Bajirao Mastani will, in most likelihood, appeal to those residing in or belonging to a specific territorial zone, Dilwale that isn't based on any one community or individual, will enjoy a wider target audience base. In this case, releasing Bajirao Mastani a week later would have ensured that despite the rather focused content, the film is bound to fare better as compared to SWTFA that enjoys an even smaller core target audience. (Bollywood Hungama)
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