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Backed by former Apple CEO John Sculley, Obi Worldphone (formerly called Obi Mobiles) has launched two affordable Android smartphones priced between $129-249. (Image: Obi Worldphone)
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Obi Worldphone has launched two smartphones SF1 (left) and SJ1.5 (right). (Image: Obi Worldphone)
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Obi Worldphone SF1 (San Francisco) is the company’s flagship 4G/LTE smartphone featuring a raised 5-inch display made of Corning Gorilla Glass 4. (Image: Obi Worldphone)
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Obi Worldphone SF1 is priced at $199 for the 2GB RAM/16 GB internal memory version and $249 for the 3 GB RAM/32 GB internal memory version. (Image: Obi Worldphone Facebook)
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Obi Worldphone SJ1.5 (San Jose) is a 3G smartphone powered by the MediaTek MT6580 Quad-Core processor. (Image: Obi Worldphone Facebook)
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Obi Worldphone SJ1.5 is priced at $129. (Image: Obi Worldphone Facebook)
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Although Obi Worldphone had launched its phones early last year in India, it stopped selling devices in the country and pulled back all its stock from the Indian market. So, how are they planning to make sure it doesn't happen this time? (Image: Obi Worldphone Facebook)
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The business model, former Apple CEO John Sculley explained would be low-margin and driven by volume and backed by its design-oriented approach. “Our design elegance will become our core marketing message and secondly that the extra investment we make into this thing will help us get the numbers.” he said. (Image: Obi Worldphone Twitter)
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