Urban Company shares extended their positive momentum a day after their stellar listing. In Thursday’s trade, the stock gained nearly 2% intra-day deals and even touched a high of Rs 174. Since its listing, the counter has delivered over 4% return. The highest that the stock price has hit in 2 days us Rs 179 per share and the lowest point is Rs 161.37.
The big listing day
On Wednesday (September 17), the tech-driven home services marketplace made a strong entry on Dalal Street. The share price of Urban Company opened at Rs 162.25 on the NSE, 57.5% higher than its IPO price of Rs 103 and at Rs 161 on the BSE, a 56.3% premium.
The stock then surged further to an intraday high of Rs 179.
Urban Company IPO saw overwhelming demand
The company’s Rs 1,900 crore IPO, priced between Rs 98-103, had already set the tone with record investor interest.
It was subscribed more than 103 times, making it the most subscribed IPO in 2025. Qualified Institutional Buyers (QIBs) were the biggest contributors, bidding 147 times their quota, while Non-Institutional Investors (NIIs) subscribed 77 times and retail investors 41 times.
Urban Company: Analysts weigh in
Market experts believe the debut exceeded expectations but see scope for investors to stay cautious.
Deven R Choksey, MD, DRChoksey FinServ pointed out that “The analysis of Urban Company’s business fundamentals indicate that the company has the potential to add scale and that is key factor supporting valuations at current levels.”
Prashanth Tapse, Senior VP (Research), Mehta Equities, said “Strong listing was above our expectations; despite listing pop, Urban Company presents a compelling long-term structural story and can serve as a proxy for the growing demand in the home services segment across its key geographies.”
He added, “In spite of being perceived as expensive IPO from a valuation standpoint, the offer witnessed strong investor demand which was primarily led by Qualified Institutional Buyers (QIBs) 147x and Non-Institutional Investors (NIIs) 77x, with retail participation also remaining healthy 41x compared to other recent offerings.”
According to him, “The robust response is well supported from a long-term investment perspective. Urban Company is currently the only organized player in the tech-driven online home services marketplace, enjoying a leadership position across 51 cities in India, as well as in international markets like the UAE and Singapore.”
“Accordingly, we continue to recommend allotted investors who can take near term risk to HOLD the stock from a long-term investment perspective, keeping in mind the inherent market risks. For non-allotted investors, a ‘Wait and Watch’ approach is advisable to assess any post-listing dip as a potential entry point,” he noted
About Urban Company
Founded as a tech-enabled, hyperlocal marketplace, Urban Company provides home and beauty services across multiple categories. The platform has been able to create strong network effects by bringing together customers and trained service professionals.