Urban Company IPO GMP, Subscription Status highlights: Urban Company IPO, which opened on September 10, has now entered its third day of bidding. The company is raising Rs 1,900 crore through a mix of fresh equity and an offer-for-sale (OFS) of 13.86 crore shares.
Subscription update
As of 5:04:43 PM on September 12, 2025 (Day 3), the Urban Company IPO witnessed an overall subscription of 108.98 times. The issue saw strong demand across all investor categories, with the retail portion subscribed 41.49 times, the Qualified Institutional Buyers (QIB) category subscribed 147.35 times, and the Non-Institutional Investors (NII) category subscribed 77.82 times.
GMP update
The GMP of Urban Company IPO has been surging. It is currently trading at a premium of Rs 43. This indicates that the issue is estimated to list 42% higher than the upper end of the price band. Keep watching the space for all update.
Urban Company IPO: 3 ‘must-know’ details for every investor
1. IPO Price band: The price band of the Urban Company issue is between Rs 98-103 per share. At the upper end, this values Urban Company at roughly Rs 14,790 crore.
Retail investors can apply for a minimum of 145 shares, making the minimum investment around Rs 14,935 if subscribing at the top price.
2. Urban Company IPO objectives: The objective of the IPO is to expand operations, bring about new tech development and cloud infrastructure. Some part of the proceeds will also be used for paying lease for office space also funding marketing activities.
3. IPO timeline and allotment: The IPO will remain open for subscription until September 12. Share allotment is expected on September 15, with refunds and share credits scheduled for September 16. The company is set to list on both BSE and NSE on September 17.
Urban Company IPO Subscription Status, GMP Live: Company expansion
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.
Urban Company IPO Subscription Status, GMP Live: Financial performance
In the first nine months of FY25, Urban Company posted an operating revenue of Rs 846 crore and a net profit of Rs 242 crore, a significant turnaround from a loss of Rs 58 crore in the same period of FY24. The company now operates in 51 cities across India, as well as in the UAE and Singapore.
Urban Company IPO Subscription Status, GMP Live: Updated GMP
The last GMP for Urban Co. IPO is Rs 54, as of the latest update on September 12th, 2025, 07:55 PM. With a price band of Rs 103.00, the estimated listing price for Urban Co. IPO is Rs 157. The expected percentage gain/loss per share is 52.43%.
Urban Company IPO Subscription Status, GMP Live: Promoters of the company
The promoters of the company are Abhiraj Singh Bhal, Raghav Chandra and Varun Khaitan.
Urban Company IPO Subscription Status, GMP Live: Final subscription details - Day 3
Urban Company IPO subscribed 108.97x; garnered subscription of over Rs. 1.14 trillion
Urban Company IPO Subscription Status, GMP Live: Subscription details
As of 5:04:43 PM on September 12, 2025 (Day 3), the Urban Company IPO witnessed an overall subscription of 108.98 times. The issue saw strong demand across all investor categories, with the retail portion subscribed 41.49 times, the Qualified Institutional Buyers (QIB) category subscribed 147.35 times, and the Non-Institutional Investors (NII) category subscribed 77.82 times.
Urban Company IPO Subscription Status, GMP Live: Updated GMP
Urban Co. IPO last GMP is Rs. 50, last updated Sep 12th 2025 04:17 PM. With the price band of 103.00, Urban Co. IPO's estimated listing price is Rs. 153
On September 12, 2025, at 4.15 PM, the Urban Company IPO saw a total subscription of 107.56 times. The Qualified Institutional Buyers (QIB) subscribed 145.47 times, Non-Institutional Investors (NII) 77.57 times, and Retail investors subscribed 39.69 times. The Employees (EMP) segment had a subscription of 39.94 times.
Urban Company IPO Subscription Status, GMP Live: Subscription rate so far
The Urban Company IPO on its final day of bidding has been subscribed 104.7 times so far. The retail category saw 39.07 times subscription, QIBs 135.48 times, and NIIs 77.21 times.
Urban Company IPO Subscription Status, GMP Live: SBI Securities on Urban Company IPO
SBI Securities brokerage reports see potential for long-term investors. According to the brokerage house IPO note, “UCL provides a range of household services, catering to requirements of urban consumers. It has a large addressable market currently being catered to by the unorganized industry. Net Transaction Value (NTV)/Revenue for the company has grown at a CAGR of 25.5%/34.1% over FY23-25. Profitability is on an improving trend and is expected to breakeven at the EBITDA level in FY26E.”
Urban Company IPO Subscription Status, GMP Live: Financial performance
In the first nine months of FY25, Urban Company reported an operating revenue of Rs 846 crore and a net profit of Rs 242 crore, compared to a loss of Rs 58 crore in the same period of FY24. The company currently operates in 51 cities across India, along with the UAE and Singapore.
Urban Company has incurred net losses and negative operating cash flows in the past. If the company is unable to generate adequate revenue growth and increase cost-efficiency, the company may not be able to generate positive operating cash flows and maintain profitability in the future, and their viability as an operating business will be adversely affected.
Urban Company IPO Subscription Status, GMP Live: Company provides EPC services
The Electrical, Plumbing, and Carpentry (EPC) offerings include a wide array of EPC and furniture assembly services such as fan installation, television and home theatre installation, CCTV and home security installation, door lock installation and mirrors, blinds and hanger installation. The prices for EPC services are largely standardised, with offerings for basic repairs starting from Rs 99. Urban Company have also entered into arrangements with leading online and offline brands to provide installation services.
Urban Company IPO Subscription Status, GMP Live: Deven Choksey Research on Urban Company IPO
"Urban Company’s initial issue is priced at 12.4x TTM EV/Sales, which appears higher compared to its listed peers in the food service category. Moreover, we have compared the company's financial performance with other service companies (not directly comparable) and believe its issue to be fairly priced. We believe the company is well-positioned to capitalize on the growth driven by expanding consumer segments and shifting preferences towards higher spends on experiences. We assign a “SUBSCRIBE” rating to its initial issue," said Deven Choksey research.
Urban Company IPO Subscription Status, GMP Live: Subscription update
The Urban Company IPO overall subscriptions reached 14.18 times so far on Day 3 of bidding. Within this, the retail portion is subscribed 23.53 times, qualified institutional buyers (QIBs) have bid 1.68 times, while the non-institutional investor (NII) category has seen the highest demand at 32.89 times.
The allotment of shares for the Urban Company IPO is likely to be finalised on September 15. The stock is expected to make its market debut on the BSE and NSE on September 17. Kotak Mahindra Capital is managing the issue as the lead manager, and MUFG Intime India is acting as the registrar.
Urban Company IPO Subscription Status, GMP Live: Anand Rathi on Urban Company IPO
Anand Rathi Research said that the company is seeking a valuation at a P/E of 65.7x at the upper price band to its FY25 earnings, which the brokerage finds fully priced. The company has a price to sales of 12.9 and a market cap of Rs 14,789.5 crore post issue of equity shares.
“We believe that the IPO is fully priced and recommend a ‘Subscribe- Long Term’ rating to the IPO,” said Anand Rathi Research in an IPO note.
Urban Company IPO Subscription Status, GMP Live: Are the Urban Company founders selling in the IPO?
In the Urban Company IPO, the founders Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra are staying fully invested. The trio, who together own nearly 21% of the company, have decided not to sell any of their shares in the issue.
On the other hand, some of Urban Company’s big early investors are choosing to cash out a part of their holdings. Venture capital firm Accel will sell shares worth about Rs 433 crore, while Elevation Capital plans to offload around Rs 346 crore. Tiger Global is set to sell shares worth Rs 303 crore, and Vy Capital around Rs 216 crore.
Urban Company IPO Subscription Status, GMP Live: Who backed Urban Company’s IPO before launch?
Urban Company raised Rs 854 crore from anchor investors on September 9, ahead of its IPO opening. The company allotted over 8.29 crore shares at Rs 103 each to these investors.
The anchor book attracted 29 schemes from 13 mutual funds, along with global and domestic heavyweights. Big names that participated include Nomura, Aditya Birla Sun Life, Florida Retirement System, UTI, Government Pension Fund Global, ICICI Prudential Life Insurance, SBI Life Insurance, Bajaj Allianz, Helios Mutual Fund, CitiGroup Global, and Goldman Sachs.
Also Read: Urban Company IPO receives 9 times subscription on day 2
SBI Securities brokerage reports see potential for long-term investors. According to the brokerage house IPO note, “UCL provides a range of household services, catering to requirements of urban consumers. It has a large addressable market currently being catered to by the unorganized industry. Net Transaction Value (NTV)/Revenue for the company has grown at a CAGR of 25.5%/34.1% over FY23-25. Profitability is on an improving trend and is expected to breakeven at the EBITDA level in FY26E.”
“At the upper band of the issue price, UCL is valued at 12.9x P/S on post-issue capital. We recommend subscribing to the issue with a long-term investment horizon,” added the brokerage in its IPO note.
Urban Company IPO Subscription Status, GMP Live: What GMP indicates on Day 3
In the unofficial market, shares of Urban Company are changing hands at a premium of around Rs 43. This suggests an estimated listing price of about Rs 146 per share. This is nearly 42% higher than the IPO’s upper price band of Rs 103.
However, this premium is only an indicator based on grey market trends. The actual listing price will depend on demand and market sentiment closer to the debut, and could see changes as trading begins.
Urban Company IPO Subscription Status, GMP Live: IPO subscription on day 2
The Urban Company IPO has seen a strong response from investors as it heads into the final day of bidding. By the close of September 11, the issue was subscribed 9.48 times in total. Retail investors portion received a subscriptions at 18.67 times. The NII category was booked 19.15 times. The QIB portion saw a more moderate response at 1.56 times.
The IPO now enters Day 3, which will also be the last chance for investors to put in their bids before subscriptions close.
Urban Company IPO Subscription Status, GMP Live: Allocation of funds
From the fresh capital raised through the IPO, Urban Company intends to allocate Rs 190 crore for developing new technologies and cloud infrastructure, Rs 75 crore for office leases, and Rs 90 crore for marketing initiatives. The remaining funds will be used for general corporate purposes.
Urban Company IPO Subscription Status, GMP Live: Updated GMP
Urban Co. IPO last GMP is Rs. 42.5 as of Sep 11th 2025 08:00 PM. With the price band of 103.00, Urban Co. IPO's estimated listing price is Rs. 145.5. The expected percentage gain/loss per share is 41.26%.
Urban Company IPO Subscription Status, GMP Live: Company expansion
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.
Urban Company IPO Subscription Status, GMP Live: Anchor investors
Urban Company secured Rs 854 crore from anchor investors on September 9, just before opening its IPO. The company allotted over 8.29 crore equity shares at Rs 103 per share (face value Rs 1 each). The anchor round saw participation from 29 schemes across 13 mutual funds, along with big names such as Nomura, Aditya Birla Sun Life, Florida Retirement System, UTI, Government Pension Fund Global, ICICI Prudential Life Insurance, SBI Life Insurance, Bajaj Allianz, Helios Mutual Fund, CitiGroup Global, and Goldman Sachs.
Urban Company IPO Subscription Status, GMP Live: Promoters of the company
The promoters of the company are Abhiraj Singh Bhal, Raghav Chandra and Varun Khaitan.
Urban Company IPO Subscription Status, GMP Live: Services provided by the company
Urban Company provides a range of men’s grooming services, including haircuts, beard trimming, styling, and facials. These services are categorised into royal and prime offerings, with royal services commanding a higher average order value.
In addition, the company offers a variety of massage therapies, such as Ayurvedic, sports, and deep tissue massages. Service professionals bring portable massage beds, curated oils, and other essentials to deliver a luxurious at-home spa experience.
The massage therapy category is one of the highest-rated services on the platform. Urban Company also offers bundled services at discounted prices, with the massage offerings divided into royal and prime categories based on the average order value of the highest-rated services.
Urban Company IPO Subscription Status, GMP Live: Subscription details - Day 2
On Day 2 of the Urban Company IPO, the overall subscription stood at 9x. The retail portion saw a strong demand, with subscriptions at 17.68x, while the Non-Institutional Investor (NII) portion was subscribed 18.22 times. The Qualified Institutional Buyers (QIB) portion received 1.48x bids, and the employee segment was subscribed 13.45 times.
Urban Company IPO Subscription Status, GMP Live: Company's expansion plans
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.