Urban Company IPO GMP, Subscription Status Live Updates: Urban Company IPO, which opened on September 10, has now entered its second day of bidding. The company is raising Rs 1,900 crore through a mix of fresh equity and an offer-for-sale (OFS) of 13.86 crore shares.
Subscription update
On Day 2 of bidding, the Urban Company IPO continued to attract strong demand, with overall subscription reaching 9 times . Bidding for the issue is still underway.
GMP update
The GMP of Urban Company IPO has been surging. It is currently trading at a premium of Rs 39. This indicates that the issue is estimated to list 38% higher than the upper end of the price band. Keep watching the space for all update.
Urban Company IPO: 3 ‘must-know’ details for every investor
1. IPO Price band: The price band of the Urban Company issue is between Rs 98-103 per share. At the upper end, this values Urban Company at roughly Rs 14,790 crore.
Retail investors can apply for a minimum of 145 shares, making the minimum investment around Rs 14,935 if subscribing at the top price.
2. Urban Company IPO objectives: The objective of the IPO is to expand operations, bring about new tech development and cloud infrastructure. Some part of the proceeds will also be used for paying lease for office space also funding marketing activities.
3. IPO timeline and allotment: The IPO will remain open for subscription until September 12. Share allotment is expected on September 15, with refunds and share credits scheduled for September 16. The company is set to list on both BSE and NSE on September 17.
Urban Company IPO GMP Live Updates: Check here Urban Company IPO Subscription Status, Price Band, Allotment Details, Review, Grey Market Premium
Urban Company IPO Subscription Status, GMP Live: Allocation of funds
From the fresh capital raised through the IPO, Urban Company intends to allocate Rs 190 crore for developing new technologies and cloud infrastructure, Rs 75 crore for office leases, and Rs 90 crore for marketing initiatives. The remaining funds will be used for general corporate purposes.
Urban Company IPO Subscription Status, GMP Live: Updated GMP
Urban Co. IPO last GMP is Rs. 42.5 as of Sep 11th 2025 08:00 PM. With the price band of 103.00, Urban Co. IPO's estimated listing price is Rs. 145.5. The expected percentage gain/loss per share is 41.26%.
Urban Company IPO Subscription Status, GMP Live: Company expansion
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.
Urban Company IPO Subscription Status, GMP Live: Anchor investors
Urban Company secured Rs 854 crore from anchor investors on September 9, just before opening its IPO. The company allotted over 8.29 crore equity shares at Rs 103 per share (face value Rs 1 each). The anchor round saw participation from 29 schemes across 13 mutual funds, along with big names such as Nomura, Aditya Birla Sun Life, Florida Retirement System, UTI, Government Pension Fund Global, ICICI Prudential Life Insurance, SBI Life Insurance, Bajaj Allianz, Helios Mutual Fund, CitiGroup Global, and Goldman Sachs.
Urban Company IPO Subscription Status, GMP Live: Promoters of the company
The promoters of the company are Abhiraj Singh Bhal, Raghav Chandra and Varun Khaitan.
Urban Company IPO Subscription Status, GMP Live: Services provided by the company
Urban Company provides a range of men’s grooming services, including haircuts, beard trimming, styling, and facials. These services are categorised into royal and prime offerings, with royal services commanding a higher average order value.
In addition, the company offers a variety of massage therapies, such as Ayurvedic, sports, and deep tissue massages. Service professionals bring portable massage beds, curated oils, and other essentials to deliver a luxurious at-home spa experience.
The massage therapy category is one of the highest-rated services on the platform. Urban Company also offers bundled services at discounted prices, with the massage offerings divided into royal and prime categories based on the average order value of the highest-rated services.
Urban Company IPO Subscription Status, GMP Live: Subscription details - Day 2
On Day 2 of the Urban Company IPO, the overall subscription stood at 9x. The retail portion saw a strong demand, with subscriptions at 17.68x, while the Non-Institutional Investor (NII) portion was subscribed 18.22 times. The Qualified Institutional Buyers (QIB) portion received 1.48x bids, and the employee segment was subscribed 13.45 times.
Urban Company IPO Subscription Status, GMP Live: Company's expansion plans
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.
Urban Company’s grey market premium (GMP) has eased by about 2%. The shares of Urban Company in the unofficial market is now trading at a premium of Rs 37. This indicates an estimated listing price of around Rs 140 which is about 36% higher than the issue’s upper band of Rs 103.
Earlier, the premium was stronger, with the issue trading nearly 38% above the upper price band.
However, it is important to note that GMP is not the official listing price and may fluctuate based on market sentiment.
Urban Company IPO Subscription Status, GMP Live: Services offered by Urban Company
Urban Company offers men’s grooming service that primarily comprises haircuts, beard trimming and styling, and facials. Those offerings are broadly split between royal services and prime services, based on the average order value. Apart from that, the company offer massage therapy including ayurvedic, sports and deep tissue massages. The service professionals carry portable massage beds, curaroyalted oils and other necessary supplies to create a luxurious spa experience at home. The massage therapy category ranks among the highest rated service on their platform. They also offer bundles at discounted rates on their platform. The massage therapy is broadly split between royale services and prime services, based on the highest-rated services' royal average order value.
The initial public offer of Urban Company was subscribed to a total of 8 times so far on the day 02 of the subscription. The retail investors booked the portion 16.60 times, while the employee category was subscribed to 13.23 times. The non-institutional investors booked the portion 15.38 times, and the QIB section was subscribed 1.53 times, excluding the anchor investor portion.
Urban Company IPO Subscription Status, GMP Live: Anchor investors
Urban Company secured Rs 854 crore from anchor investors on September 9, just before opening its IPO. The company allotted over 8.29 crore equity shares at Rs 103 per share (face value Rs 1 each). The anchor round saw participation from 29 schemes across 13 mutual funds, along with big names such as Nomura, Aditya Birla Sun Life, Florida Retirement System, UTI, Government Pension Fund Global, ICICI Prudential Life Insurance, SBI Life Insurance, Bajaj Allianz, Helios Mutual Fund, CitiGroup Global, and Goldman Sachs.
Urban Company IPO Subscription Status, GMP Live: How Tata Capital plans to use IPO funds
From the money it raises, Tata Capital aims to put Rs 190 crore into strengthening its technology and cloud systems, Rs 75 crore towards office spaces, and Rs 90 crore for marketing. The rest of the funds will be set aside for general corporate needs and to support its lending and financial services business across retail, small enterprises, and corporates.
Urban Company IPO Subscription Status, GMP Live: Urban Company aims expansion in 200 cities
Urban Company aims to expand its operations to India’s top 200 cities and across international markets (UAE, Singapore, KSA JV). With an increase in penetration across geographies and availability of a diverse range of services, it helps the company in aiding higher order frequency and LTV.
Urban Company IPO Subscription Status, GMP Live: Fund allocation
From the fresh capital raised through the IPO, Urban Company plans to invest Rs 190 crore in developing new technologies and cloud infrastructure, Rs 75 crore towards office leases, and Rs 90 crore for marketing initiatives. The remaining funds will be directed to general corporate purposes.
Urban Company IPO Subscription Status, GMP Live: Financial snapshot
Urban Company has shown a strong recovery in recent years. In the first nine months of FY25, the company posted an operating revenue of Rs 846 crore and a net profit of Rs 242 crore, bouncing back from a loss of Rs 58 crore during the same period in FY24. The company has operations spanning 51 cities across India, as well as the UAE and Singapore.
In the Urban Company IPO, the founders Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra who together hold around 21% of the company, are not selling any shares. On the other hand, major investors are cashing in some of their stakes, with Accel offloading shares worth Rs 433 crore, Elevation Capital Rs 346 crore, Tiger Global Rs 303 crore, and Vy Capital Rs 216 crore.
Also Read: Urban Company IPO frenzy: Can soaring GMP and massive subscription deliver a dream listing?
Urban Company IPO Subscription Status, GMP Live: Who is exiting and who is holding
In the Urban Company IPO, the founders Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra who together hold around 21% of the company, are not selling any shares. On the other hand, major investors are cashing in some of their stakes, with Accel offloading shares worth Rs 433 crore, Elevation Capital Rs 346 crore, Tiger Global Rs 303 crore, and Vy Capital Rs 216 crore.
Urban Company IPO Subscription Status, GMP Live: How the shares are divided
The Urban Company IPO follows the usual allocation pattern seen in most mainboard listings. Three-quarters of the issue, or 75%, is set aside for qualified institutional buyers (QIBs), while non-institutional investors (NIIs) get 15%. Retail investors have a 10% slice of the pie. In addition, the company has reserved a portion worth up to Rs 2.5 crore specifically for its employees.
Urban Company IPO Subscription Status, GMP Live: SBI Securities on Urban Company IPO
SBI Securities brokerage reports see potential for long-term investors. According to the brokerage house IPO note, “UCL provides a range of household services, catering to requirements of urban consumers. It has a large addressable market currently being catered to by the unorganized industry. Net Transaction Value (NTV)/Revenue for the company has grown at a CAGR of 25.5%/34.1% over FY23-25. Profitability is on an improving trend and is expected to breakeven at the EBITDA level in FY26E."
"At the upper band of the issue price, UCL is valued at 12.9x P/S on post-issue capital. We recommend subscribing to the issue with a long-term investment horizon,” added the brokerage in its IPO note.
Urban Company IPO Subscription Status, GMP Live: Anand Rathi finds IPO fully priced in
Anand Rathi Research said that the company is seeking a valuation at a P/E of 65.7x at the upper price band to its FY25 earnings, which the brokerage finds fully priced. The company has a price to sales of 12.9 and a market cap of Rs 14,789.5 crore post issue of equity shares.
"We believe that the IPO is fully priced and recommend a 'Subscribe- Long Term' rating to the IPO," said Anand Rathi Research in an IPO note.
Urban Company IPO Subscription Status, GMP Live: Customer base and growth
Urban Company operates on a simple aggregator model, connecting customers with trained service professionals such as cleaners, electricians, plumbers, pest control workers, and beauticians. The company earns by taking a cut from each booking made through its platform.
A key strength for the company has been its repeat customer base. Around 76% of users returned for services in FY23, and the figure increased to 82% in FY25. The company was earlier known as UrbanClap but rebranded to Urban Company in 2020.
Urban Company IPO Subscription Status, GMP Live: Subscription update Day 2
By mid-morning on Day 2 of bidding today (September 11), the Urban Company IPO continued to attract strong demand, with overall subscription reaching 4.51 times. Retail investors received booking their quota 10.25 times, while non-institutional investors (NIIs) followed with 6.92 times. Qualified institutional buyers (QIBs) were more cautious, subscribing 1.38 times so far.
Urban Company IPO Subscription Status, GMP Live: How much do you need to invest?
Urban Company plans to raise Rs 1,900 crore from the market, with Rs 472 crore coming through a fresh issue and the remaining Rs 1,428 crore via an offer-for-sale (OFS) by existing shareholders.
The company has set its IPO price band between Rs 98 to Rs 103 per share. For retail investors, the entry point is not too steep - one lot equals 145 shares, which means you will need at least Rs 14,935 at the upper price band.
But for high-net-worth investors, the ticket size gets much bigger. Small NIIs must put in over Rs 2 lakh, while large NIIs need to commit upwards of Rs 10 lakh to participate.
Urban Company IPO Subscription Status, GMP Live: GMP jumps 4x in a week
Urban Company’s grey market premium (GMP) has seen a sharp rise ahead of its IPO. Just a week ago, the unofficial premium was hovering near Rs 10, but by September 10 it climbed to Rs 39. .
At the current GMP levels, the shares of Urban Company are expected to list at around Rs 142. That’s almost 38% higher than the IPO’s upper price band of Rs 103. However GMP is not the official listing price and fluctuate based on market sentiment.
Also Read: Urban Company IPO frenzy: Can soaring GMP and massive subscription deliver a dream listing?
Urban Company will continue to focus on improving the consumer experience through upskilling the service professionals and improving the quality of service delivery, and endeavour to provide a branded service experience. They will continue to invest in training infrastructure and technology to strengthen adherence to SOPs during service delivery. The company also intend to enhance consumer experience by leveraging its network effects. As the micro-market scale and density increase, they intend to break large micro-markets into smaller micro-markets to reduce the travel time of service professionals and increase their time utilisation and earnings. This will enable them to reduce prices for their consumers, improve their experience, and improve consumer retention.
Urban Company IPO Subscription Status, GMP Live: Deven Choksey research on Urban Company IPO
"Urban Company’s initial issue is priced at 12.4x TTM EV/Sales, which appears higher compared to its listed peers in the food service category. Moreover, we have compared the company's financial performance with other service companies (not directly comparable) and believe its issue to be fairly priced. We believe the company is well-positioned to capitalize on the growth driven by expanding consumer segments and shifting preferences towards higher spends on experiences. We assign a “SUBSCRIBE” rating to its initial issue," said Deven Choksey Research in its IPO note
Urban Company IPO Subscription Status, GMP Live: Key dates investors should track
The bidding for Urban Company’s IPO is open from September 10 to September 12. Investors need to confirm their UPI mandates by 5 PM on the closing day of the issue.
Once the bidding ends, the basis of allotment will be finalised on September 15. Refunds for those who don’t get shares, along with the credit of shares to Demat accounts, are expected on September 16. After all these processes, Urban Company will make its stock market debut on September 17.
Urban Company IPO Subscription Status, GMP Live: GMP update
Urban Company enters Day 2 of bidding, the momentum in the grey market is also picking up pace. The latest trend shows the company’s shares commanding a premium of Rs 39 in the unofficial market. Based on this premium, the estimated listing price comes to nearly 38% above the IPO’s upper band of Rs 103.
That said, investors should remember that the Grey Market Premium (GMP) is only an indicator of sentiment. It does not represent the official listing price, which can change depending on broader market conditions and demand in the coming days.
Also Read: Urban Company IPO GMP surges: 3 big questions investors must ask before subscribing
Urban Company IPO Subscription Status, GMP Live: Day 1 subscription update
The Urban Company IPO, which opened for subscription on September 10, moved into its second day of bidding after seeing a strong response on Day 1.
By the end of the first day, the issue was subscribed 3.29 times overall, with retail investors leading the charge at 7.39 times. The non-institutional investor (NII) category followed with 4.37 times subscription, while qualified institutional buyers (QIBs) came in at 1.37 times.