By Sushant Mathur
In the ever-evolving landscape of the travel industry, one cannot ignore the shift towards sustainability. What was once considered a ‘nice-to-have’ feature is now transforming into an essential criteria for business travelers. This shift is particularly pronounced, as a growing number of business travelers seek accommodations, transportation, and activities that align with their eco-conscious values.
In recent years, we have witnessed a significant change in travellers’ preferences. Sustainable development is not just a trend but a core principle. The EU considers sustainability a priority for both its internal and external policies. This commitment highlights the importance of aligning business travel practices with environmental responsibility.
In 2024 and beyond, harnessing the power of data will be instrumental in steering the travel industry towards sustainability. Travel technology platforms, powered by advanced data analytics are gearing up to utilise data analytics to change the way business travellers plan their trips. Notably, major corporations have recognised the importance of environmental responsibility, and are increasingly integrating sustainability goals into their corporate travel policies.
Data-driven insights will be the cornerstone of personalised sustainability in travel. Travel technology platforms will continue to leverage advanced analytics to understand individual traveller preferences, allowing for the creation of personalised itineraries. Imagine a business trip where every detail is curated with sustainability in mind. By understanding and leveraging real-time environmental data, these platforms will not only offer unique travel experiences but also align them with sustainable choices.
One of the most transformative aspects of this evolution would be the integration of green transportation options. Travel technology platforms will use data to recommend transportation modes with lower environmental impacts, considering factors such as emissions and the availability of eco-friendly alternatives. This not only promotes sustainable choices but also provides information to travellers make conscious decisions about their carbon footprint.
The journey to green-tech adoption will be transformed into a seamless experience. Travel technology platforms will not only guide through sustainable choices but also provide real-time updates on their environmental impact. This will enhance their journey by fostering a sense of responsibility with the places they visit.
Looking ahead, the fusion of sustainability and technology is set to redefine business travel. The era of sustainable business travel is here, and the scope of sustainability will also extend to the activities business travellers engage in during their trips. Data-driven platforms will suggest eco-conscious activities, ensuring that business travelers can contribute to sustainability even during their leisure time. Whether it is supporting local environmental initiatives or opting for nature-based experiences, the possibilities are vast.
The writer is director, product management, Sabre India