WhatsApp plans to empower businesses with enhanced communication tools. In this effort, WaBetaInfo reports that the chat company, in the version 2.23.24.22 has brought a new feature known as Marketing Messages. This latest addition, spotted in the WhatsApp Business beta for Android, shows up in the Business Tools tab. It allows businesses to efficiently schedule and customise messages for a more personalised customer experience.
According to WaBetaInfo, this feature enables businesses to tailor their outreach strategies. The companies can analyse the performance of their messages and gain valuable insights to enhance their interactions with customers.
ALSO READ l WhatsApp Channels cross major milestone, Mark Zuckerberg announces new features for users
The report suggests that to utilise this optional feature, businesses may incur a fee, the amount of which may vary by country. However, the advantage lies in the ability to manage costs effectively, ensuring businesses stay within budget. This tool proves especially beneficial for smaller enterprises seeking to expand their reach and engage with a broader audience simultaneously.
Describing its benefits, the report further also suggests that Marketing Messages feature facilitates the dissemination of new offers, announcements, and promotions, such as coupons and sales.
With these messages, customers are promptly notified fostering a transparency in communication. Note that individuals can report or block businesses at any time. Engaging with businesses through Marketing Messages is entirely optional, giving users the autonomy to determine their level of involvement.
Follow FE Tech Bytes on Twitter, Instagram, LinkedIn, Facebook.
