After Instagram and Facebook getting ‘blue tick verification’, WhatsApp seems to be planning to change its green checkmark to blue. Reportedly, WhatsApp Business will replace the green checkmark with a blue one for verified businesses.
According to WABetaInfo, WhatsApp is rolling out a new update where the green checkmark might turn Blue. In addition to this all verified channels will also receive the updated checkmark. .
What’s the update?
As reported by WABetaInfo, the proposed update aims to make the verification badges consistent across all Meta platforms. The blue tick seems to be quite similar to the blue checkmarks on Instagram and Facebook.
According to the screenshot shared by WABetaInfo, the new blue checkmark will replace the old green badge, aligning the app’s look with other Meta platforms. This aims to provide a unified experience across its apps. It is believed that WhatsApp is currently testing this change publicly.
Only some beta users who have installed the latest WhatsApp beta for Android from the Google Play Store, can now see the new blue checkmark,. The feature is expected to be rolled out to more users in the coming weeks.
How can WhatsApp ‘Blue-Tick’ help you?
So how will the proposed feature change your experience? Here’s how it is expected to update WhatsApp business.
- The blue tick is expected to signify the weight of Meta behind your WhatsApp Business account. This signifies trustworthiness, which can bring you an increased customer trust in your verified business profile. As customers are more likely to engage with businesses they see as legitimate and secure, this can bring more profit.
- It looks like the businesses with verified Meta profiles can gain a competitive edge over those without. The blue Meta Verified checkmark will signal professionalism and authenticity, potentially attracting more customers and boosting sales.
- For businesses operating across various Meta platforms, this change has the potential to maintain brand consistency. This eventually strengthens the association between WhatsApp Business and other Meta services, creating a cohesive online presence.
Furthermore, the verified business profiles will likely enjoy greater visibility within search results and user chats. This means that customers can easily find you, resulting in higher discoverability and customer engagement.
When will your WhatsApp Green tick turn ‘Blue’?
Reportedly, during the Meta Conversations on June 6, 2024, Meta announced the arrival of the blue Meta Verified tick to some small businesses using the WhatsApp Business app. However, it’s not clear when this new update will roll out.
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