Meta is now working with a fresh and much faster way of creating app prototypes. Instead of waiting for long development cycles, the company is encouraging product managers to directly build early versions of apps using AI tools. This change is changing how ideas move inside the company and how quickly teams can turn concepts into something real.
“PMs are actually vibe coding products, and we’re showing them to Zuck and leadership, and it’s allowing us to iterate and explore the space really fast,” said Joseph Spisak, a product director in Meta’s Superintelligence Labs (MSL), onstage at the TechEquity AI Summit in Sunnyvale, California recently.
What “Vibe Coding” Really Means
The approach is widely known within the industry as “vibe coding.” It simply means using AI to generate apps or features based on written instructions. Instead of writing lines of code, a person describes what the app should look like, how it should work, and what the flow should be. The AI then assembles the pieces, helping produce a working prototype in a fraction of the time.
For product managers, this is a major step. They can now bring their ideas to life without depending on engineering teams for the first version. An early prototype that once needed several days or weeks can now be built in a few hours.
Why Meta Is Relying on This Approach
The biggest advantage is speed. Several tech companies operate in a competitive world where new ideas need to be tested quickly. Therefore, If teams can build a demo almost instantly, they can move on to decision-making faster, explore more variations, and experiment with creative features that might otherwise never leave the planning stage.
This shift also encourages more people to participate in the creation process. Designers, researchers, and non-engineers can shape the first version of a product without needing deep technical skills.
The Limitations and Risks
While the speed is impressive, vibe coding comes with challenges. AI-generated prototypes often lack the structure, stability and security that engineers normally build into final products. A quick demo may be enough to test an idea, but it might not be reliable enough for millions of users.
There is also the concern that early reliance on AI may sideline traditional engineering work in the early phases of development. Engineers still remain essential for refining, scaling, and securing products, but they may enter the process later than before.
What This Could Mean for the Future of App Development?
If the approach succeeds, vibe coding could change the entire software writing industry. Creating an app may no longer be limited to people who know how to code. Instead, anyone with a strong idea and basic AI skills could put together a prototype.
This trend points toward a future where creativity is prioritised, iteration happens at lightning speed, and app development becomes more accessible than ever before. Prior to Meta, Google also pushed for vibe coding to its employees.
