The Indian tablet market witnessed a strong 15% year-on-year (YoY), and 13% quarter-on-quarter (QoQ) growth, buoyed by sustained demand from both consumer and enterprise segments. The premium segment grew 41% YoY. In Q1 2025, Samsung led the Tablet market with a 34% share, followed by Apple (21%) and Lenovo (19%), as per CyberMedia Research (CMR)’s Tablet PC India Market Report Review for Q1 2025.
The premium segment expanded 41% YoY, while 5G tablets gained Traction, capturing 43% of the overall market, reflecting rising consumer appetite for future-ready devices.
According to Menka Kumari, Senior Analyst – Industry Intelligence Group (IIG), CyberMedia Research
(CMR), “The Indian tablet market delivered a robust performance in Q1 2025, underpinned by strong
premium segment growth and rising 5G adoption. Brands like Samsung, Apple, Lenovo and Xiaomi
capitalized on evolving consumer expectations with differentiated offerings across price Sers. The 41%
YoY surge in premium tablets highlights the growing demand for performance-centric, future-ready
devices.”
Samsung continued to dominate with a 34% market share, showing a 30% growth QoQ. The Galaxy Tab A9 Plus 5G was the primary growth driver.
Apple grew an impressive 18% YoY, and garnered 21% market share. The Apple iPad 11 Series was a key growth driver, accounting for a whopping 49% of Apple’s shipments. The recent launch of the iPad Air (2025) is poised to further reinforce Apple’s market leadership.
Lenovo secured the third position with a 19% market share, driven by strong shipments of the Lenovo Tab M11 Series (46%) and Lenovo M9 (17%). While these models contributed significantly, overall growth remained subdued, reflecting the current market dynamics in the value-for-money tablet segment. Lenovo’s sustained presence underscores its resilient strategy and steady demand in the market.
Xiaomi holds 16% of the market, with a 14% growth QoQ. The Xiaomi Pad 7 emerged as a major player in the premium segment, capturing 36% of premium tablet sales in Q1 2025. OnePlus grew 32% YoY from a small base, giving the brand some favourable tailwinds in the tablet market.
