Anthropic to introduce a new feature for Claude, its AI chatbot Claude. The new feature will now allow you to create an email assistant, a bot to purchase shoes, or other personalized solutions.
The new tool is called “tool use” (or the nerdier “function calling”), and it hooks up to any external API of your choosing. For example, “The tool can analyze data to create personalized product recommendations based on a user’s purchase history or provide quick responses to customer inquiries, such as tracking order status or offering real-time technical support,” Anthropic explained.
Decoding Anthropics’ new feature
“The team has been beta testing the Claude tool since April with a few thousand customers,” Dianne Penn, a project lead at Anthropic, explained. From what it is understood, she expects some cool startup solutions. She also highlighted some similar tools such as Study Fetch, which used it to build a personalized AI tutor called Spark.E.
Experts suggest that AI assistants or agents (or whatever you call them) seem to be lead the technology ahead. Case in point, during the Google I/O, Google unveiled all sorts of ways to let Google do the shopping and searching for you using AI.
In relation to this, “ To spin up an assistant, all it needs is access to an API and someone who knows how to code,” Anthropic explained when asked about the functionality of its new product.
The future plans ahead!
Anthropic explains that this development can be important for marketers as it enables the creation of highly tailored customer engagement tools. Eventually, this can enhance your experience through personalized interactions.
Furthermore, marketers can use these AI-driven assistants to improve customer support, drive sales with personalized recommendations, and streamline operational efficiency, among others.
Moreover, Anthropic’s release of its new tool will allow you to create various assistants to meet your needs, with or without Google and OpenAI.
At OpenAI, the company is working on a Her-like voice assistant that can respond in real time and observe the world around you (in a demo, it suggested a change of clothes before an important job interview).
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