Apple is expected to introduce its next-gen iPhone lineup which will likely include the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new addition possibly named the iPhone 17 Air. Apple is expected to hold its annual iPhone launch event during the week beginning September 8, 2025, with September 9 or 10 emerging as the most probable dates for the official announcement. The next-generation iPhones are rumored to showcase a revamped look, a more powerful chipset, and cutting-edge screen technology. Apple might also roll out fresh color variants for certain models and is reportedly planning to swap out titanium for aluminum in the Pro editions.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple traditionally introduces its latest iPhones during the second week of September, typically opting for a Monday, Tuesday, or Wednesday to host its keynote presentation. Previous launches reflect this pattern: the iPhone 16 was announced on Monday, September 9, 2024; the iPhone 15 debuted on Tuesday, September 5, 2023; the iPhone 14 was unveiled on Wednesday, September 7, 2022; and the iPhone 13 launched on Tuesday, September 14, 2021.
Following this established schedule, Apple is expected to open pre-orders that same week, most likely on a Friday, with official retail availability beginning the Friday after. If this trend continues, the iPhone 17 lineup could be revealed between September 8 and 10. Pre-orders might go live on Friday, September 12, with in-store sales starting Friday, September 19.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max price in India, UAE and the USA:
The iPhone 17 lineup is anticipated to launch in India with a base price of approximately Rs 79,900. However, pricing for both the standard and Pro variants may increase. This potential uptick is largely linked to trade policies enacted during the Trump era. Ongoing geopolitical tensions and mounting economic pressure between the U.S. and China have driven up production costs in Chinese factories, which may result in elevated retail prices globally. In the United States, the entry-level iPhone 17 is expected to be priced around $899, while in the UAE, the starting cost is likely to be about AED 3,799.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max design:
Apple is reportedly planning to bring back aluminum frames for all models in the iPhone 17 lineup, including the higher-end Pro and Pro Max versions. This marks a change from the company’s recent strategy, where aluminum was primarily used in budget-friendly models like the iPhone SE and iPhone 16, while flagship devices featured stainless steel or, in the case of the iPhone 15 Pro, lightweight titanium. The move suggests a shift toward a more unified design language, possibly intended to reduce weight and create a consistent aesthetic across the entire range.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple is rumored to be introducing a significant enhancement to the iPhone 17’s front-facing camera, boosting its resolution from 12MP to a clearer and more detailed 24MP sensor. This upgrade is aimed at improving selfie quality and delivering sharper video output. The standard iPhone 17 model is expected to retain a dual-camera setup on the rear, likely featuring a main 48MP lens. Meanwhile, the iPhone 17 Pro is speculated to include a triple-lens rear system, incorporating 48MP sensors for the primary, ultra-wide, and telephoto cameras, along with the ability to record video in stunning 8K resolution.
