With the iPhone 17 lineup scheduled for a September debut, a steady stream of leaks and unofficial reports has surfaced, revealing details about every model in the upcoming series. The upcoming iPhone 17 range is expected to offer options for all types of users, with a lineup that includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the high-end iPhone 17 Pro Max.’ According to a recent investor note from Jefferies analyst Edison Lee, Apple is likely to raise prices by $50 across all iPhone 17 models. The move is seen as a response to escalating production expenses and import tariffs on Chinese-made components.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max price:
All variant of the upcoming iPhone 17 lineup—including the standard iPhone 17, the newly introduced iPhone 17 Air (set to replace the Plus variant), iPhone 17 Pro, and iPhone 17 Pro Max—are expected to see a price increase. For context, the existing iPhone 16 series is currently priced between $799 for the entry-level model and $1,199 for the top-tier iPhone 16 Pro Max.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple is rumored to unveil its iPhone 17 lineup in mid-September 2025. The refreshed series—which includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max—is likely to be introduced during the second week of the month. Bloomberg’s renowned Apple reporter Mark Gurman suggests the official launch event may be held on September 8, 9, or 10. Meanwhile, sources like 9to5Mac believe pre-orders will open on Friday, September 12, with retail availability and shipments expected to begin around September 19.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max colour variants:
As with earlier generations, the iPhone 17 series is anticipated to launch in multiple color choices, giving consumers a broader selection. For 2025, Apple is likely to offer six finishes, which could include Black, White, Light Blue, Steel Grey, Green, and Purple. Recently, well-known leaker Majin Bu shared images of iPhone dummy units, revealing a first look at two fresh hues—Green and Purple—set to debut with the upcoming lineup.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple is planning a major overhaul of the camera system on the upcoming iPhone 17 Pro. The redesigned module is expected to include an 8x optical zoom lens, making it easier for users to photograph faraway subjects with precision. The company’s goal is to bring DSLR-like performance to the iPhone by supporting photography across multiple focal lengths. In addition, the iPhone 17 Pro could debut with dual camera control buttons—enhancing grip and shooting flexibility. Unlike last year’s models, which featured a single dedicated shutter button, the new Pro and Pro Max variants are set to introduce two.
