As the countdown to the iPhone 17 launch enters its final three months, anticipation is building and rumors are swirling about the potential features and hardware enhancements Apple may introduce with its next-generation flagship device. Apple is anticipated to launch four models in 2025: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an all-new addition—the iPhone 17 “Air.” The “Plus” variant will be discontinued, as it failed to gain significant traction among buyers. Rather than serving as a direct successor to the Plus model, the sleeker iPhone 17 Air will enter the lineup as a fresh alternative, offering users a new form factor and design approach.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max expected launch date:
Apple typically reveals its latest iPhones on a Monday, Tuesday, or Wednesday during the second week of September. For reference, the iPhone 16 was introduced on Monday, September 9, 2024; the iPhone 15 debuted on Tuesday, September 5, 2023; the iPhone 14 was launched on Wednesday, September 7, 2022; and the iPhone 13 arrived on Tuesday, September 14, 2021.
Following tradition, pre-orders usually open that same week on Friday, with the official retail launch occurring the following Friday. Based on this pattern, it’s likely that Apple will announce the iPhone 17 series sometime between September 8 and 10 this year. Pre-orders are expected to begin on Friday, September 12, with the devices hitting store shelves on Friday, September 19.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max India price:
Multiple factors are expected to play a role in determining the price points of the upcoming iPhone 17 series. Preliminary projections indicate that the base iPhone 17 could be priced at around Rs 79,999, while the newly added iPhone 17 Air might come in at Rs 89,999. The iPhone 17 Pro is anticipated to retail for Rs 1,39,900, and the high-end Pro Max model could be launched at approximately Rs 1,64,900. An overall price increase is likely across the lineup, largely driven by escalating production expenses and the use of costlier hardware components.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max camera:
Several sources suggest that Apple is developing an enhanced 24MP front-facing camera, which is expected to be featured across the entire iPhone 17 lineup. For the Pro models, rumors point to a new 48MP telephoto lens upgrade, while the primary and ultra-wide cameras are likely to carry over from the previous generation. Meanwhile, the spotlight is also on the upcoming iPhone 17 Air, which is reportedly designed to be incredibly thin—measuring between 5mm and 6mm in thickness (excluding the camera bump)—making it noticeably slimmer than any iPhone released so far.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max display:
According to a report by GSMArena, Amazon India briefly listed Spigen’s widely used EZ Fit Tempered Glass Screen Protector as being compatible with both the iPhone 17 and iPhone 17 Pro. Although the listing was swiftly taken down, it strongly suggests that both models might sport 6.3-inch screens—the same size as the iPhone 16 Pro’s display. If this holds true, it would represent a noticeable increase from the 6.12-inch panel featured on the regular iPhone 16. Meanwhile, prominent analyst Ming-Chi Kuo has previously speculated that the iPhone 17 Air could come equipped with a larger 6.6-inch screen and an estimated resolution of 1260 x 2740 pixels. These projections also appear to align with clues uncovered in Apple’s iOS 26 beta 2 update.
