Apple appears to be preparing to debut its upcoming iPhone lineup, with the iPhone 17 series likely to be unveiled around September 9 or 10, assuming the company follows its traditional launch pattern. This year, the Cupertino-based tech leader is rumored to introduce a revamped lineup comprising four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
A key design shift for this generation is the adoption of noticeably thinner bezels across the board. While Apple previously reserved ultra-slim borders for its Pro variants, this design approach is now reportedly extending to standard versions like the iPhone 17 and iPhone 17 Air, suggesting a more unified aesthetic across the entire range.
According to recent reports, Apple is expected to discontinue the ‘Plus’ variant and introduce a new model called the iPhone 17 Air — a sleeker, more lightweight, and design-focused addition to the lineup. The upcoming series is also set to debut an enhanced version of the Dynamic Island, offering a more refined user experience. Meanwhile, the iPhone 17 and Pro editions are anticipated to feature upgraded interactive elements and visual enhancements at the software level, powered by the upcoming iOS 26.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple is expected to unveil the iPhone 17 lineup in mid-September 2025. The upcoming range — which will feature the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max — is anticipated to be officially introduced during the second week of the month. Renowned Apple insider Mark Gurman from Bloomberg suggests the launch keynote is likely to occur on either September 8, 9, or 10. Industry sources, including 9to5Mac, predict that pre-orders will commence on Friday, September 12, with retail availability beginning approximately a week later, likely on September 19.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max prices in India, UAE and the USA:
The iPhone 17 series is expected to debut in India with a starting price near ₹79,900. However, both the regular and Pro models could see a price hike. This projected increase is primarily attributed to trade policies introduced during the Trump administration. Rising geopolitical tensions and economic strain between the U.S. and China have led to higher manufacturing expenses in Chinese facilities, which may, in turn, push retail prices upward across international markets. In the U.S., the base model of the iPhone 17 is predicted to cost around $899, while in the UAE, the initial price is expected to be close to AED 3,799.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max design:
Apple is said to be reintroducing aluminum frames across the full iPhone 17 series, including the premium Pro and Pro Max versions. This represents a departure from its recent strategy, where aluminum was primarily reserved for entry-level models like the iPhone SE and iPhone 16, while flagship devices used stainless steel or, as seen in the iPhone 15 Pro, lightweight titanium. The shift points to a more cohesive design direction, likely aimed at reducing overall device weight and establishing a uniform visual identity throughout the lineup.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple is expected to significantly boost the selfie camera capabilities on the iPhone 17 by upgrading the current 12MP front sensor to a more detailed 24MP unit, aiming to deliver sharper self-portraits and enhanced video clarity. The standard version will likely continue with a dual-lens setup on the back, anticipated to include a single 48MP main shooter. On the other hand, the iPhone 17 Pro Max is rumored to feature a triple-camera array—each lens reportedly offering 48MP resolution across the main, ultra-wide, and telephoto sensors—along with the ability to shoot videos in stunning 8K quality.
