The iPhone 17 lineup is already generating significant anticipation well ahead of its projected launch in September 2025. This year, Apple is rumored to introduce four variants—iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new model reportedly named the iPhone 17 Air—while discontinuing the “Plus” version entirely. Leaks suggest the upcoming series will feature upgraded 120Hz OLED screens, ship with iOS 26 pre-installed, and incorporate cutting-edge AI capabilities. In addition, several reports indicate a potential price increase, influenced not just by innovative hardware upgrades but also by global manufacturing shifts and rising international tariffs. Here’s a complete overview based on the latest leaks and speculation.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max launch date:
Given the steady stream of leaks and speculation, all signs point to the iPhone 17 lineup arriving right on schedule. An early September debut seems likely. Apple traditionally holds its iPhone launch events on the second Tuesday or Wednesday of September. This timing typically aligns with pre-orders opening that same Friday, followed by the first batch of shipments and in-store availability a week later. Since Labor Day in the U.S. falls in the first week of September, Apple usually steers clear of that period for major announcements. Delaying the unveiling beyond September 17 could impact Apple’s momentum in markets like India, where the festive shopping season is starting earlier than usual this year. That makes September 9 (Tuesday) or September 10 (Wednesday) the most probable dates for the iPhone 17 reveal.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max price:
In India, the entry-level iPhone 17 is anticipated to be priced at approximately Rs 89,900—marking a modest increase over the iPhone 16’s initial cost of Rs 79,900. That said, Apple might consider holding onto the current pricing strategy to offset the effects of inflation and ongoing supply chain uncertainties worldwide. Meanwhile, in the United States, the iPhone 17 is projected to launch at around $899. Over in the UAE, the base variant is expected to carry a price tag close to AED 3,799.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max camera:
Apple is reportedly planning to boost the front camera resolution on the iPhone 17 to 24 megapixels—doubling the 12-megapixel sensor found on the iPhone 16. This upgrade is expected to deliver sharper, more detailed selfies. On the rear, the standard iPhone 17 is likely to come equipped with a 48-megapixel main camera. Meanwhile, the iPhone 17 Pro Max could debut with a trio of 48-megapixel lenses—covering wide, ultra-wide, and telephoto functionalities—and may even offer support for 8K video capture. If true, this would mark Apple’s first-ever use of triple 48MP sensors on an iPhone. Other specifications remain under tight wraps for now.
iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max design:
In 2025, all four upcoming iPhone models are anticipated to include ProMotion technology, delivering a 120Hz refresh rate for fluid navigation and improved video performance. This represents a notable departure from earlier generations, where the high-refresh-rate feature was limited to the Pro versions only. The upgrade is believed to be enabled by Apple’s reported decision to equip the entire iPhone 17 series with LTPO OLED displays. Although LTPO panels are capable of supporting always-on display functionality, it’s still unclear whether Apple will make this feature available across all models or continue restricting it to the Pro lineup.
