Early leaks are already giving a fairly clear picture of what to expect from the iPhone 17 series, even though Apple’s next major iPhone launch is still a few months away. The Cupertino based tech giant is planning to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the high-end iPhone 17 Pro Max soon. According to early reports, each model in the lineup will include some exciting upgrades, ranging from sleeker designs and better displays to more sophisticated camera systems and brand-new features. Apple appears to be preparing for one of its most advanced and feature-rich iPhone generations to date, if the leaks are to be believed.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max colour options:
It looks like Apple is preparing a colourful twist for its next generation of iPhones. The new Sky Blue colour that was just unveiled on the most recent MacBook Air may eventually appear on the rumoured iPhone 17 Air later this year, according to prominent leaker Majin Bu.
iPhone 17 lens protection cover will match the phone color. The orange one for the Pro Max might hint at a new shade, possibly dark gold or copper. pic.twitter.com/BMamZ45now
— Sonny Dickson (@SonnyDickson) July 14, 2025
Another tipster, using the username “yeux1122” on the Korean blog site Naver, asserts that accessory manufacturers have already begun creating camera ring protectors in colours that correspond to the anticipated iPhone 17 and iPhone 17 Air finishes.
A preview of Apple’s intended colour scheme is provided by these early manufacturing decisions. Five colour options—black, silver, blue, green, and purple—appear to be in the works for the standard iPhone 17. This supports past rumours that Apple was experimenting with green technology.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max launch date:
Mark Gurman of Bloomberg suggested in his most recent Power On newsletter that Apple enthusiasts should mark the week of September 8 on their calendars, as that is when the upcoming iPhone lineup is most likely to be unveiled and go on sale.
Gurman noted that Apple typically releases its iPhones just after Labour Day, which falls on September 1 this year. This implies that the following week will probably see a launch event. Nor would this timing be unusual.
According to MacRumors, Apple has made nine significant iPhone announcements in the second week of September over the previous ten years. The only exception was in 2020, when the pandemic interrupted the regular schedule.
iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Pro Max price:
In 2025, Apple is anticipated to continue using its standard pricing strategy for the entry-level iPhone models. Early leaks indicate that the standard iPhone 17 may start at about Rs 89,900 when it launches in India. In the meantime, the recently released iPhone 17 Air may cost around Rs 99,900. Regarding the more expensive models, the iPhone 17 Pro might cost about Rs 1,39,900, and the top-tier iPhone 17 Pro Max might cost about Rs 1,64,900. If these forecasts come to pass, Apple appears to be staying true to its established pricing strategy for the upcoming iPhone lineup.
