Apple’s upcoming iPhone lineup is generating excitement well ahead of its expected debut. Slated for an early September 2025 reveal, the new iPhone 17 family is rumored to feature four distinct variants: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The company is discontinuing the “Plus” variant due to underwhelming demand. While the iPhone 17 Air introduces a thinner, more compact form factor, it’s not intended as a direct successor to the outgoing Plus model, but rather as a fresh addition to the iPhone family.
iPhone 17, iPhone 17 Air iPhone 17 Pro, iPhone 17 Pro Max launch date:
Apple has consistently introduced its newest iPhones in early September, and the iPhone 17 lineup is likely to stick to that schedule. However, according to insights from analyst Ming-Chi Kuo and a report by The Information, one particular model — the iPhone 17E — could see a delayed release, possibly slipping into early 2026 instead of launching alongside the rest of the series.
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iPhone 17, iPhone 17 Air iPhone 17 Pro, iPhone 17 Pro Max India price:
A fresh analysis from Counterpoint Research suggests Apple may raise prices for its forthcoming iPhone 17 lineup. While the tech giant has maintained stable pricing for recent generations, that pattern could shift due to potential new U.S. tariffs, which are expected to drive up manufacturing expenses. Apple has largely kept the starting price consistent for its entry-level iPhones in recent years. If that trend continues, the standard iPhone 17 is likely to launch in India with a price tag close to Rs. 79,900. That said, this is merely an early estimate and not an official figure—there’s still a possibility that pricing could see an upward revision when the new models are introduced.
iPhone 17, iPhone 17 Air iPhone 17 Pro, iPhone 17 Pro Max camera:
Apple is reportedly developing a revamped 24-megapixel front camera featuring a six-element lens. Meanwhile, the iPhone 17 Pro Max might receive a significant upgrade with a new 48-megapixel telephoto sensor, replacing the existing 12-megapixel module. The standard iPhone 17 is expected to retain its current Wide and Ultra Wide cameras, whereas the newly introduced iPhone 17 Air is likely to sport a single 48-megapixel rear lens.
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iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max could cost more than expected: Check India price, launch date, design, and more
iPhone 17, iPhone 17 Air iPhone 17 Pro, iPhone 17 Pro Max design:
Apple is gearing up to launch four models in the iPhone 17 lineup this year: the standard iPhone 17, the new iPhone 17 Air, the iPhone 17 Pro, and the top-tier iPhone 17 Pro Max. Notably, the company is discontinuing the “Plus” variant, reportedly due to weak sales and lack of strong consumer demand. The regular iPhone 17 is set to grow slightly in size to 6.3 inches—matching both the iPhone 16 Pro and the upcoming iPhone 17 Pro. Without a Plus model, the base iPhone 17 becomes the sole entry-level option. In terms of screen sizes, the iPhone 17 and 17 Pro will feature 6.3-inch displays, the iPhone 17 Air will measure 6.6 inches, and the iPhone 17 Pro Max will offer the largest at 6.9 inches.
iPhone 17, iPhone 17 Air iPhone 17 Pro, iPhone 17 Pro Max chipset:
Some recent leaks suggest Apple is planning notable internal upgrades for its upcoming iPhone 17 Pro lineup. The iPhone 17 Pro Max, in particular, could benefit from enhanced thermal management, possibly incorporating a vapor chamber cooling system alongside improved graphite heat dissipation layers to maintain performance during intensive tasks. On the hardware front, the Pro variants are expected to debut with Apple’s new A19 Pro chip, whereas the standard iPhone 17 may continue using last year’s A18 processor. Memory upgrades are also likely: the Pro Max could feature up to 12GB of RAM, while the non-Pro versions may come with a maximum of 8GB.
