Apple’s highly anticipated iPhone 17 series is only a few months from launch and is already generating major excitement. Scheduled to arrive in September 2025, the upcoming top-tier model is rumored to introduce some of the most significant enhancements the lineup has seen in recent years. The tech giant headquartered in California is likely to unveil four models in its upcoming lineup: the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Air, and the standard iPhone 17. Here’s a comprehensive overview of what’s rumored for the iPhone 17 lineup—covering everything from display upgrades and battery capacity to camera improvements, design tweaks, projected pricing, and the anticipated launch and release schedule.
iPhone 17 and iPhone 17 Pro launch date:
Apple is projected to reveal its iPhone 17 lineup in mid-September 2025. Although the company hasn’t formally announced the launch date, tech expert David Phelan suggests the unveiling is most likely to happen on September 9.
iPhone 17 and iPhone 17 Pro price:
Apple is likely to stick with its familiar pricing approach for the base iPhone models in 2025. As per initial leaks, the iPhone 17 could hit the Indian market with a starting price of Rs 89,900, while the newly added iPhone 17 Air might be listed at around Rs 99,900. For those eyeing the premium models, the iPhone 17 Pro is expected to cost Rs 1,39,900, and the top-tier iPhone 17 Pro Max may be priced at Rs 1,64,900.
iPhone 17 and iPhone 17 Pro camera:
In a research note published in August 2024, analyst Jeff Pu suggested that all four models in the upcoming iPhone 17 lineup will receive a major upgrade to a 24MP front camera—doubling the resolution of the 12MP selfie shooter found in the iPhone 16 series. This prediction was later echoed by renowned Apple analyst Ming-Chi Kuo in January 2024. Furthermore, Pu shared in October 2024 that the iPhone 17 Pro is expected to sport a revamped horizontal triple-camera setup on the back, featuring a 48MP telephoto lens with 3.5x optical zoom capabilities.
iPhone 17 and iPhone 17 Pro Performance Overview:
The iPhone 17 Pro and Pro Max are anticipated to be powered by Apple’s upcoming A19 Pro chipset, designed to deliver improved energy efficiency along with significant boosts in speed and overall performance. In contrast, the regular iPhone 17 and the iPhone 17 Air are expected to continue using the A18 processor, the same one featured in the iPhone 16 lineup.
iPhone 17 and iPhone 17 Pro Design Leaks:
The standard iPhone 17 is rumored to retain much of the iPhone 16’s overall look, with only minimal changes expected. So far, most design-related leaks and speculation have focused on the iPhone 17 Air and iPhone 17 Pro, suggesting that the base model may see the fewest visual updates in the new lineup.
Meanwhile, prominent leaker Majin Bu has hinted at a potential shift in Apple’s iconic logo placement on the iPhone 17 Pro. According to the tip, the Apple logo may move from its traditional central location to a new spot just below the redesigned rear camera bar—marking a notable visual change for the Pro model.
