In a matter of months, Apple is set to debut the iPhone 17 lineup, likely featuring upgraded hardware, refined software, and possibly a few unexpected additions as well. Apple is anticipated to introduce four new smartphones in its 2025 iPhone series: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a fresh addition dubbed the iPhone 17 “Air.” Reports suggest that the tech giant plans to phase out the “Plus” model, citing lackluster demand and minimal consumer enthusiasm.
According to a recent analysis by Counterpoint Research, Apple may raise the prices of its upcoming iPhone 17 lineup in the U.S., driven by rising tariff costs. While the company has largely kept its pricing stable over the past few years, this pattern could shift in 2025. Here’s a complete breakdown of what to expect from the iPhone 17 Air.
iPhone 17 Air launch date:
Apple traditionally unveils its latest iPhones in the first half of September, often choosing a Tuesday or Wednesday for the event. With Labor Day in the U.S. landing on the first Monday of the month, the 2025 launch is expected to take place on either September 10 or 11 to steer clear of the holiday slowdown. Pre-orders are usually opened within days of the announcement, followed by shipping and in-store sales kicking off the following week.
iPhone 17 Air design:
Leaked details from industry sources indicate that the iPhone 17 Air will boast a 6.6-inch OLED display with a 120Hz ProMotion refresh rate, promising fluid visuals and improved touch sensitivity. Combining a sleek, ultra-thin form factor with advanced screen technology, the Air model is shaping up to be Apple’s most elegant and premium-looking iPhone yet.
iPhone 17 Air camera:
The iPhone 17 Air is rumored to come equipped with a single 48MP “Fusion” rear camera, as its slim design might not leave room for an additional telephoto lens. Meanwhile, the regular iPhone 17 is expected to get an upgrade on the front-facing camera, jumping to 24MP for clearer, more detailed selfies. On the back, it’s likely to keep a setup similar to the iPhone 16, pairing a 48MP primary sensor with a 12MP ultra-wide lens.
iPhone 17 Air price:
Continuing its pricing strategy from recent years, Apple is expected to keep the base price of its entry-level iPhones unchanged in 2025. Early reports indicate that the iPhone 17 might launch at Rs 89,900, while the new iPhone 17 Air could carry a price tag of Rs 99,900. The higher-end Pro and Pro Max models are speculated to be priced at Rs 1,39,900 and Rs 1,64,900, respectively. That said, these figures are based on early leaks and have yet to be officially verified. There’s still a chance that pricing could be adjusted upward closer to launch. In the United States, the iPhone 17 is expected to launch with a starting price of approximately $899. Over in the UAE, the handset may be introduced at around AED 3,799, based on early pricing forecasts.
