Instagram is introducing a major update that will let users take ‘control’ over the Reels they see. Instead of relying only on the app’s automatic suggestions, people can now decide what type of videos should appear on their feed. This change is aimed at giving users a more personalised and enjoyable scrolling experience.
Why Instagram Made This Change?
For a long time, many users have complained that their Reels feed shows videos that do not match their interests. Instagram’s recommendation system works silently in the background, often leaving people confused about why certain videos appear. With the new update, Instagram wants to fix that by allowing users to guide the algorithm in a simple and clear way. The goal is to help users see more content they actually like.
How the ‘Your Algorithm’ Feature Works?
The new tool, called “Your Algorithm,” present inside the Reels tab and gives users a list of topics Instagram thinks they enjoy. These topics are based on how they interact with videos, what they watch fully, what they like, and what they scroll past quickly.
Users can now open this list and make changes. They can increase the visibility of topics they want to see more often and remove the ones they are not interested in. There is also an option to type in keywords to fine-tune preferences even further. This makes the Reels feed much more tailored and relevant to each person.
A New Way to Share Your Interests
Instagram has also added a fun element to this update. After editing their preferences, users can share their chosen interests on their Instagram Stories. This gives people a new way to express what they enjoy watching and invite friends to explore similar content.
Where the Feature Is Available?
The feature is first being launched in select regions, with more places expected to receive it soon. However, at the moment it works only on the Reels tab, but Instagram plans to bring similar controls to other sections of the app later.
With this update, Instagram is taking a big step toward making its platform more transparent and user-friendly. Instead of guessing what the app is showing them, users now have a clear tool to shape their Reels feed. This makes browsing more satisfying and helps people spend time watching content they truly enjoy.
