Google is integrating artificial intelligence into its Chrome browser with several new features. The tech giant is introducing Google Lens capabilities directly into the desktop version, allowing users to search images and extract information from webpages.
This makes it easier to search and get information about anything you see on the web. With the latest update, users can select the Google Lens icon in the address bar or access it via right-click or the menu to search by selecting content on a webpage. Results and visual matches will appear in a side panel, and users can refine their searches using multisearch options or ask follow-up questions for more detailed answers, including AI-generated overviews.
Additionally, Chrome will soon offer a “Tab compare” function, using AI to create comparison tables for products across multiple open tabs. This feature aims to simplify the online shopping experience.
“When you’re shopping online, you’ll likely find yourself jumping between multiple tabs to read reviews and research prices. It can be cumbersome doing all that back and forth tab switching, and online comparison is something we hear users want help with. In the next few weeks, starting in the U.S., Chrome will introduce Tab compare, a new feature that presents an AI-generated overview of products from across multiple tabs, all in one place,” Parisa Tabriz, Vice President at Chrome wrote in a blog post.
The new Tab Compare feature aims to simplify online shopping by providing an AI-generated overview of products across multiple tabs in one place. As you browse different product pages and reviews, Chrome will offer to generate a comparison table, consolidating key details such as product specifications, features, prices, and ratings into a single view. This will eliminate the need for constant tab switching, allowing you to easily compare options and make informed purchasing decisions.
Lastly, Google is enhancing Chrome’s search history with AI, making it easier to find previously visited websites using natural language queries. “Just access your history and type something like, “What was that ice cream shop I looked at last week?” and Chrome will show you relevant pages from your browsing history. Using this feature will be entirely optional. You can easily turn it on or off in your settings. This feature will also never include any browsing data from incognito mode,” explained the blog post. These new AI-powered tools are expected to be rolled out in the coming weeks.
