Demand for All-in-One PCs is steadily rising among content creators and creative professionals seeking powerful yet space-efficient computing solutions and ASUS All-in-One (AiO) lineup has been thoughtfully designed to meet the demands. These machines combine powerful performance with a sleek, space-saving design, making them an ideal choice for users who need robust computing capabilities without sacrificing workspace aesthetics, Arnold Su, Vice President, Consumer and Gaming PC, System Business Group, ASUS told Financial Express.
The company’s strategy for its AiO portfolio is centered on empowering this segment with devices that align with users’ needs—delivering powerful, space-saving systems that simplify setups while ensuring top-tier performance. Unlike traditional desktops, which can be bulky, our AiO lineup offers seamless multitasking, professional-grade displays, and clean aesthetics, all designed to fit perfectly into compact workspaces.
According to Arnold, the brand’s latest additions to the segment, the V440 and V470 AiO PCs, are built to handle everything from video conferencing and creative work to e-commerce operations. They address a core requirement in the market: productivity solutions that are affordable, space-efficient, and don’t require IT expertise to operate.
“The new AiO V440 and V470 are designed for modern Indian workspaces, bringing desktop grade performance and laptop-like simplicity and a space saving design in one solution. Unlike traditional desktops that require separate monitors, CPUs, and cabling, ASUS AiOs offer plug-and-play experience with all components integrated—reducing clutter, saving setup time, and minimizing the need for technical support Both V440 and V470 can also be used as an external display for other devices, offering added versatility for multitasking, presentations, or dual-screen setups without additional hardware,” Arnold noted.
As per Arnold, AiOs are better suited for different requirements that packs all essential components, the monitor, CPU, speakers, and a webcam, into a single, sleek unit. Modern AiOs often include robust processors, ample RAM, and fast storage, offering good power capable of handling demanding productivity tasks, complex software, and even content creation. This performance is packed efficiently into a compact form factor, negating the need for a tower in the work setup.
“Our Consumer AiO segment achieved a remarkable 127.4% year‑over‑year growth over the first five months of 2025. This significant uptick reflects not only rapid market acceptance but also the effectiveness of our strategy in positioning ASUS AiOs as the go‑to solution for compact, high‑performance environments in India. We aim to achieve 15% market share this year for AiO in India,” he added.
AI is set to play a pivotal role in shaping the future of desktop computing, and at ASUS, the brand envisions its mission as twofold: boosting user productivity and streamlining daily workflows. This is especially impactful for professionals operating small businesses, home offices, or creative studios, where efficiency and performance are critical.
“Our current portfolio offers AI-powered smart collaboration tools that are reshaping how users interact with their desktops. Key features like ASUS AI Camera Effects ensure users always appear clear and professional in virtual meetings by intelligently adjusting lighting and framing in real time. Additionally, the Two-Way AI Noise-Canceling Audio technology filters out ambient noise at both ends of the call using advanced machine learning. This makes conversations smoother and more productive, especially in shared or noisy environments. Together, these AI-powered enhancements help create a more focused and polished work experience making ASUS AiOs ideal for professionals, educators, and small business owners who rely heavily on video conferencing and digital communication, Arnold mentioned.
At ASUS, a key pillar of the company’s India strategy is to make cutting-edge technology more accessible to everyone. By strengthening the presence at both urban and grassroots levels, ASUS aim to bridge the digital divide and empower users with reliable, high-performance solutions tailored to their needs.
“For us at ASUS, an integral part of our India strategy is to make technology more accessible for all through a well entrenched retail and service network. Currently, ASUS has a retail and service presence in 605 out of India’s 788 districts, with active efforts underway to expand to 700+ districts by year-end, ensuring deeper market penetration and better consumer accessibility. We’re also strengthening our presence sub-district towns, which form the backbone of India’s MSME economy. These semi-urban hubs are key to connecting Bharat’s business owners with modern computing,” Arnold concluded.
