If the iPhone 17 Pro seemed like a major product launch that was supposed to happen in recent times, brace for more. 2026 is shaping up to be the most consequential year in Apple’s history. The Steve Jobs co-founded technology brand marks its 50th anniversary, and Apple is apparently preparing a massive hardware launch plan for 2026. The leak, which comes from industry insiders, suggests that Apple may be planning over 20 new products, ranging from budget-friendly MacBooks to the highly anticipated foldable iPhone.
What’s even more fascinating is a new “top-priority” product from Apple’s current CEO, Tim Cook — the Apple Glasses. Cook is rumoured to hang up his boots in 2026, and his position is said to be taken by another Apple senior executive, John Turner. The Apple Glasses are said to be the crown jewel of Tim Cook’s tenure at Apple before he retires.
Hence, for all the Apple fans, here is what you can expect to see in 2026.
Early 2026: The ‘affordable’ push
Apple is expected to start the year by targeting students and first-time buyers with more accessible products:
– Entry-level MacBook: A low-cost laptop powered by an iPhone-derived A-series chip, potentially featuring new colour options.
– MacBook Air M5: A refreshed version of the world’s most popular laptop with the new M5 silicon.
– iPhone 17e: A more affordable iPhone model featuring a Dynamic Island, A19 chip, and Center Stage camera.
– New iPads: Processor bumps for the base iPad and a transition to the M4 chip for the iPad Air.
Mid-to-late 2026: The Apple flagships
The traditional autumn launch window will likely unveil Apple’s most radical shifts in years:
– iPhone 18 Pro & Pro Max: Driven by the A20 Pro chip, these models are rumoured to feature under-display Face ID and Apple’s first in-house C2 modem.
– The “iPhone Fold”: Apple is tipped to finally enter the foldable market with a premium, book-style device featuring a titanium finish and a crease-free display.
– Redesigned MacBooks: The M6 MacBook Pro may debut with a significantly thinner design and an OLED touch display.
– Apple Watch Series 12: Rumours suggest the inclusion of new health sensors and potentially Touch ID integrated into the watch body.
New categories: Smart home and tracking
Apple is also set to expand its footprint in the connected home:
– Home security: A dedicated Apple Security Camera and Video Doorbell (integrated with Face ID for smart locks) are in development.
– AirTag 2: Featuring a next-gen Ultra Wideband chip for more precise tracking and improved privacy safeguards.
Tim Cook’s “top priority”: Apple Glasses
While the foldable iPhone is generating buzz, Bloomberg’s Mark Gurman reports that Apple Glasses are Tim Cook’s primary strategic focus. The AR glasses are expected to be unveiled in late 2026. This product is seen as Cook’s legacy device—a final breakthrough product that could revolutionise wearable tech much like the iPhone did for mobile, serving as the capstone to his leadership at the company.
