CloudTV is planning to expand its operating system (OS) to set-top boxes (STBs) by early 2025, with the goal of transforming television experiences across India, according to Abhijeet Rajpurohit, co-founder and COO of the company.
Speaking to FE, Rajpurohit said that the OS on set-top boxes will be utilised by leading internet service providers, direct-to-home (DTH) operators, and multi-system operator (MSO) companies.
“In the first quarter of 2025, you will see several brands launching set-top boxes powered by CloudTV OS,” Rajpurohit said.
CloudWalker, the technology company behind CloudTV OS, was founded in 2017 and specialises in developing operating systems for smart TVs. “We make the entire software that is inside a smart TV, enabling users to access OTT apps and channels from the internet seamlessly,” Rajpurohit added.
The company has seen exponential growth, with device distribution increasing at a rate of 100% year-on-year.
Focusing on affordability and localisation, CloudTV OS incorporates features like voice assistants that support local languages, making the platform more accessible to diverse user base.
The operating system is currently used by over 200 smart TV brands in India, including popular names like Micromax, Akai, Lloyd and Sansui.
“We work with around 20-25 factories in India, along with international factories, to integrate our software with their products, aligning with the requirements of Indian brands,” Rajpurohit said.
CloudTV OS also leverages AI to improve user interaction through advanced voice recognition and content recommendation systems, providing more accurate search results and a smoother content-viewing experience.
Looking to the future, CloudTV is setting its sights on global markets. The company is actively engaging with international firms to extend its operating system to various hardware.
Looking ahead, CloudTV is setting its sights on global expansion. The company is actively engaging with international firms to extend its OS to various hardware platforms.
