After 10 days of waiting, the iPhone 17 series finally goes on sale in India. The entire range, which consists of the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the iPhone Air, will be available at all Apple Stores as well as authorised retailers in the country. Those who pre-ordered the devices will get early access at Apple Stores as well as their respective retailers. Other consumers, who did not pre-book the device, will have to wait to get their desired iPhone 17 variants, depending on the availability of the units.
Similar to Apple Stores around the world, glimpses of lengthy crowds outside the Apple Stores in India were seen. The flagship stores in BKC Mumbai and Saket Delhi were seen bustling with crowds as Apple opened stores for sales. Similarly, online retailers like Amazon, Flipkart, Vijay Sales and Reliance Digital are listing the new devices for purchase. Even Blinkit has joined in on the action, promising to deliver brand new iPhone 17 units within 10 minutes, subject to availability in your location.
iPhone 17, iPhone 17 Pro models prices at a glance:
– The standard iPhone 17 starts at Rs 82,900 for the 256GB model.
– The iPhone Air is priced from Rs 1,19,900.
– The iPhone 17 Pro begins at Rs 1,34,900.
– The premium iPhone 17 Pro Max has a starting price of Rs 1,49,900 and goes up to Rs 2,29,900 for the 2TB version.
Colour variants available for each iPhone 17 model:
iPhone 17
- Black
- Lavender
- Mist Blue
- Sage
- White
iPhone Air
- Space Black
- Cloud White
- Light Gold
- Sky Blue
iPhone 17 Pro and iPhone 17 Pro Max
- Silver
- Cosmic Orange
- Deep Blue
iPhone 17 series offers and discounts
To make the proposition enticing, retailers across India are offering exciting discounts on the iPhone 17 series.
Reliance Digital has announced bank offers and exchange bonuses, with a Rs 6,000 discount on the iPhone 17 and Rs 4,000 off on the iPhone Air and iPhone 17 Pro. Croma is providing an instant discount of Rs 6,000 on the iPhone 17 and an exchange bonus of up to Rs 12,000, along with six-month EMI options. Vijay Sales is also offering discounts, including Rs 6,000 off the base iPhone 17 and Rs 4,000 off the 2TB iPhone 17 Pro models.
Crowd excited, fight at iPhone 17 launch: Watch videos here

The launch has generated a lot of excitement, with reports of crowds queuing up at Apple Stores in major cities like Mumbai and Bengaluru before sunrise. Here’s a look at some of the most interesting insights.
As seen in one of the videos, a scuffle broke out outside the Apple Store in BKC, Mumbai. Security personnel had to intervene after two individuals engaged in a physical altercation. While the commotion, which included people hurling slaps and punches at each other in the queue, led to disruption, the security guards managed to step in and quickly restore order. While the cause of the scuffle remains unknown, the doors were eventually opened and waiting customers were finally allowed to get their hands on the iPhone 17 models.
One Apple customer, who got his hands on four units of the iPhone 17 series, said to PTI, “I have been an early buyer for the last few years. We have been waiting since last week. We booked four units, and this model is comparatively better than the last three models…”
Another iPhone 17 series buyer chimed in, stating, “I have purchased three iPhones for my family and myself. Apple has launched very good design this year and the colour of the phone this year is also very different. This is my favourite colour that is why I am very excited.”